SharkTankSeason
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Mar 13 2025
ToughCutie, a Austin based brand, appeared on Shark Tank USA Season 16, seeking an investment of $100,000 for 10% Equity.
Premium Socks Made in the USA by Women for Women. Eve, The Original Ladies Light Weight Hiker Crew is the debut ToughCutie® style with more to come soon.
The brand's pitch impressed all the sharks. However, in the final deal, ToughCutie secured an investment of $100,000 for 25% Equity from Barbara Corcoran.
Here are the range of product(s) that ToughCutie offers:
Our ToughCutie branded 32-ounce water bottle was built both tough and cute as you would expect for maximum hydration, portability, and style featuring:
A rounded lip for comfortable drinking and easy cleaning
A leakproof twist cap with a built-in reusable steel straw
BPA-free material
Dishwasher Safe
Made from certified 90% post-consumer recycled 18/8 steel
Keeps content iced for up to 75 hours.
NOTE: Twist Cap is not suitable for liquids above room temperature. Not intended for hot or carbonated beverages because of the steel straw.
Whether “getting outside” to you means strolling through nature or taking on your 10th peak, the right socks make all the difference. As you choose your own adventure, choose comfort too. Feel stronger and go longer in the Classic Athletic Merino Wool Hiker Crew.
50% wool, 46% Nylon, 4% Lycra Spandex
Whether “getting outside” to you means strolling through nature or taking on your 10th peak, the right socks make all the difference. We developed a sock that will support you at every step. As you choose your own adventure, choose comfort too. Feel stronger and go longer in the No Planet B Merino Wool Hiker Crew.
52% wool 45% Nylon, 3% Lycra Spandex
Our feet deserve better than men's socks sized down. That's why we surveyed women to find out what matters most. Our design is great for hiking, running, traveling, camping, biking, and more! As you choose your own adventure, choose comfort too. Feel stronger and go longer in the Eve Lightweight Quarter.
51% nylon/46% wool/3% spandex
As you choose your adventure, choose comfort too. Feel stronger and go longer in the Eve Lightweight Quarter. Our design is great for hiking, traveling, camping, biking, and more!
NOTE: These are not anatomical socks so the sun appears on the same side in both pairs. Plastic fasteners in packaging are designed to hold the socks securely, so we recommend carefully using scissors to remove them to avoid any unintended damage to the socks.
51% nylon/46% wool/3% spandex
Whether “getting outside” to you means strolling through nature or taking on your 10th peak, the right socks make all the difference. As you choose your own adventure, choose comfort too. Feel stronger and go longer in the Eve Original Lightweight Crew.
51%Wool 46%Nylon 3%Lycra Spandex
Whether “getting outside” to you means strolling through nature or taking on your 10th peak, the right socks make all the difference. As you choose your own adventure, choose comfort too. Feel stronger and go longer in the Eve Original Lightweight Crew featuring Sasha the Fierce Bear!
50% nylon/46% wool/4% spandex
Designed for female runners, the ToughCutie Tia No Show Socks offer the perfect blend of comfort and functionality. These socks provide just the right amount of cushioning without feeling bulky, ensuring a smooth and comfortable run every time.
75% Nylon, 18% Wool 5% Cotton 2% Lycra Spandex.
Limited run of our Protect Mother Nature T-Shirt! Part of the Bella Canvas relaxed collection, this women's jersey t-shirt features a crew neck, short sleeves, and a contemporary, looser fit for effortless style. Made from super-soft 100% Airlume cotton, this t-shirt feels amazing all day long.
100% No Sweatshops & Eco-Friendly
100% Cotton
So you're not really into hiking, huh, but maybe your bestie, cousin, sister, etc. is! Offer your loved one a fun adventure with our ToughCutie gift card so she can hike her little heart out in the best hiking socks around.
Shark Tank USA is a great chance to showcase your business and get investment, so it is essential to understand the show, the sharks, and how to apply.
But Wait!!! If you have read this article, you are a business enthusiast and a Shark Tank fan, so why not take this information to the next level? Stay tuned because every single detail of this show will be updated for you only on our website, SharkTankSeason.com. And Good Luck!
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