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These women entrepreneurs dared the Sharks to invest in Season 3 - guess what happened?

Hridyanshi Mishra

·

May 12 2024

These women entrepreneurs dared the Sharks to invest in Season 3 - guess what happened?

After two successful seasons, Shark Tank Season 3 has also been a huge hit. Many budding entrepreneurs came to try their luck and grab an awesome investment from the Sharks. Among them were several women entrepreneurs who got the attention of Sharks with their innovative ideas.

In previous seasons, many women came with impressive pitches. But Season 3 saw a group of talented women entrepreneurs ready to go against the norms and determined to use their potential for major business ventures.

Join us as we embark on an inspiring journey of 7 such women entrepreneurs and learn the new definition of the business world.

Read the pitches that stand out

1. The Cinnamon Kitchen

Priyasha Saluja founded The Cinnamon Kitchen in 2019. She was fond of eating delicious food, but a tragic disease made it impossible for her to indulge in her favourite treats. She opted for homemade healthy snacks, and thus, The Cinnamon Kitchen was born.

Priyasha introduced a plant-based bakery that provides gluten-free, keto-friendly, and vegan cakes. While their best product is “Keto Cake,” some other mouthwatering products are apple crumble cake, Oh Fudge, vegan cheese chips, Almond butter cookies, etc. The Cinnamon Kitchen offers its services in two segments: bakery and Packaged Grocery.

Check out The Cinnamon Kitchen Products On Amazon: The Cinnamon Kitchen

Founder: Priyasha Saluja

Vision: Offer people both healthy and delicious food

Ask: 60 lakhs for 2% equity

Business Category: Food and Beverages

Investment: 60 Lakhs for 5% equity

Sharks: Aman Gupta

2. Elitty

Elitty is India’s first “Teenage Beauty Brand” that focuses on‘Teen-safe” ingredients. Recognising the concerns of acne-prone and sensitive skin of teens, Elitty offers a wide range of beauty products. From eyeliners, lipglosses, and nail paints to customised makeup kits, Elitty has become the most loved brand of teenagers.

Elitty's hero product is Eyeliner, available in 22 colours. With its commitment to teen-friendly formulations and a selection of trendy cosmetics, Elitty has earned a loyal following among teenagers across India.

Check out Elitty’s Products On Amazon: Elitty

Founder: Pranali Janbandhu & Vailina Tulsani

Vision: Offer a personalised beauty brand to teenagers

Ask: 1 crore for 4% equity

Business Category: Beauty & Makeup

Investment: No deal

Sharks: No

3. Tiggle

In 2021, Anuva Kakkar turned her passion for chocolates into reality with the launch of "Tiggle."  Tiggle specialises in ready-to-make vegan chocolate mixes made from finely roasted cocoa beans. Anuva started Tiggle from a small room in her house but soon established a factory to serve a range of chocolate drinks to her customers. Today, while staying true to its commitment to vegan-friendly ingredients and exceptional quality, Tiggle continues to delight chocolate lovers with its delicious products.

Check out Tiggle’s Products On Amazon: Tiggle

Founder: Anuva Kakkar

Vision: Offer healthy chocolate drinks to the mass

Ask: 50 lakhs for 5% equity

Business Category: Food and Beverages

Investment: 50 lakhs for 20% equity+ 2% royalty until 1 crore is recouped

Sharks: Piyush Bansal, Amit Jain

4. A little Extra

Diksha Singhi founded “A Little Extra”, a quirky jewellery brand during the pandemic. Inspired by our emotions and the world around us, their artistic pieces add a touch of uniqueness to any outfit.

Customers can choose what to wear according to their sentiments. Their diverse products, from terra cotta to cane work and beaded earrings, nurture every audience. Diksha Singh stole viewers' hearts with funky jewellery and gained a strong online presence.

Check out A Little Extra’s Products: A Little Extra

Founder: Diksha Singhi

Vision: Offer artistic jewellery

Ask: 48 lakhs for 6% equity

Business Category: Jewellery Brand

Investment: 60 lakhs for 7.5% equity

Sharks: Anupam Mittal, Vineeta

5. Dil Foods

Arpita Aditi launched Dil Foods in 2022 to optimise the food services in India. It is a virtual kitchen that makes fresh food brands offer hygienic and diverse regional Indian food to its customers. It has a total of 8 cloud brands with 111+ outlets. Arpita even started “Nutnbolt” in 2020 to provide social media agency services.

Founder: Arpita Aditi

Vision: To build a sustainable eco-system in the restaurant industry

Ask: 50 lakhs for 0.5% equity

Business Category: Food business

Investment: 2 crore for 2.67% equity

Sharks: Vineeta, Piyush Bansal, Ritesh, Radhika

6. Mintree

Mintree offers premium-quality skin care products for salon owners. Kanikka also decided to launch a D2C range of products to reach a wider audience. Among Mintree's bestsellers is the luxurious "Pedicure Kit," designed to provide customers with a spa-like experience in the comfort of their own homes.

Each kit comes with special gifts to pamper and delight customers. Mintree is now associated with 3000+ salons and is dedicated to providing exceptional products and service to salon professionals and individual customers.

Check out Mintree products on Amazon: Mintree

Founder: Kanikka Dewanii

Vision: To provide premium body care services

Ask: 90 lakhs for 1% equity

Business Category: Skincare & Bodycare

Investment: 90 lakhs for 1.5% equity

Sharks: Piyush Bansal, Azhar

7. AI Kavach

Pratyusha Vemuri launched AI Kavach in 2023 to safeguard people from fraudulent calls and messages and reduce cyber fraudsters. Pratyusha’s dream is to expand her business to detect other frauds, such as credit card and UPI frauds. It has a special feature that alerts you if the fraudulent score is above 80%.

Founder: Pratyusha Vemuri

Vision: To provide digital security

Ask: 50 lakhs for 1.25% equity

Business Category: Cybersecurity

Investment: No deal

Sharks: No

The Sharks Reactions

The interesting pitches of all the women entrepreneurs impressed the Sharks. Their thorough research into the customers’ pain points and inclusion of this information in the pitches to introduce the products was an excellent approach.

All the Sharks felt connected to the products and tried different products to understand their demand. Most women entrepreneurs got the deal from their favourite Sharks and were ready to reach newer heights.

The constant profitability of these brands further convinced the Sharks to help these young women entrepreneurs. Each woman displayed confidence and dedication, assuring the Sharks that their support would increase profitability. With determination and a shared vision, these young women entrepreneurs are poised to achieve new heights with the Sharks' help.

Navigating through the deals

While some women entrepreneurs may not get any deals, they stole the hearts of all the Sharks with their dedication, perseverance and confidence. Their bold attitudes set them apart and allowed them to shine brightly in the Shark Tank.

Their negotiation skills and quick decision-making skills highlight their business potential. All 8 women entrepreneurs possess innate entrepreneurial talent.

In some cases, the Sharks were so impressed that they were willing to increase the amount value while maintaining the same valuation. This proves their ability to overcome challenges and deliver outstanding outputs.

Investment, Triumphs and Challenges

After delivering their daring pitches, it was their turn to secure a desired investment. Each woman wisely countered the Sharks' offers and made them understand their companies' future vision.

During the “Tiggle” pitch, the Sharks were not ready to minimise the equity value and royalty. However, Anuva recognised the importance of having Sharks as a mentor and wholeheartedly accepted the offer, showcasing her adaptability to challenging circumstances.

When we talk about “Dil Foods” owner Arpita Aditi, her grasp on the business numbers highly impressed the Sharks and proved her to be an excellent businesswoman. Dikhsha Singhi and Kanikka Dewanii’s willingness to go the extra mile for both the Sharks and the users was the highlight of Season 3. Priyasha’s fun banter with each Shark was a great strategic move to start effective communication and build her brand’s rapport.

Success stories post Shark Tank

After their appearance on Shark Tank Season 3, these brands saw rapid growth with each passing day. Shark Tank contributed significantly to their success. With the invaluable mentorship of the Sharks, these women entrepreneurs achieved huge success. They generated a decent profit and marked their way into each Indian’s wish list.

Today, these women entrepreneurs are thriving in business and winning hearts with their amazing products. Such women inspire the more aspiring women entrepreneurs to come ahead and pitch their innovative ideas. All women entrepreneurs should be ambitious and work on their skills to achieve a desired successful life.

FAQs on Shark Tank India Season 3

  1. How many women entrepreneurs appear as judges in Shark Tank India?

    “Radhika Gupta, Vineeta Singh, Namita Thapar and Ghazal Alagh are the 4 strong women entrepreneurs who appeared on Shark Tank India.”

  2. Who is the richest women entrepreneur on Shark Tank India?

    “Namita Thapar, the CEO of The PharMaa is said to be the richest women Shark on Shark Tank India with a net worth of more than 600 crores."

  3. How many companies did Namita Thapar and Vineeta Singh invest together in Shark Tank India Season 3?

    “Namita Thapar and Vineeta Singh invested in 23 companies together on Shark Tank India Season 3.”

  4. Which was the most entertaining out of these 7 pitches of Shark Tank India Season 3?

    “Every pitch was a perfect blend of intellect and fun but the pitch of Priyasha Saluja was the most captivating pitch of Shark Tank India Season 3.”

  5. Among these 7 pitches, how many women entrepreneurs secured investments from the Sharks?

    “Out of these 7 pitches, 5 women entrepreneurs secured a successful deal with the Sharks.”

Conclusion

Shark Tank India is credited for taking many start-ups to soaring heights; these brands prove this. Many other brands that failed to secure a deal on the show were able to register considerable sales from outside funding. Shark Tank India offers a one-of-a-kind fusion of business acumen and entertainment that acts as a driving force for flourishing innovation and entrepreneurial spirit.

If you read this blog to this point, you are a business enthusiast and a Shark Tank fan, so why not take this information to the next level? Our website, Sharktankseason.com, will update you on every detail of this show.

    Shark Tank India Season 3Shark Tank India SeasonShark Tank India SharksShark Tank

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Explore Shark Tank Season