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Spice Story secured investment from Namita Thapar on Shark Tank India Season 2

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Mar 10 2025

Spice Story secured investment from Namita Thapar on Shark Tank India Season 2

Spice Story, a Mumbai based brand, appeared on Shark Tank India Season 2, seeking an investment of ₹ 70 Lakhs for 2% Equity, valuing the company at ₹ 35 Crore.

Home to the World's largest collection of Indian Ethnic Chutneys in Modern Sauce Form! Adds that extra Zing to your meals, guarantees #EndOfBoring!!

The brand's pitch impressed all the sharks. However, in the final deal, Spice Story secured an investment of ₹ 70 Lakhs for 5% Equity from Namita Thapar bringing the company's valuation to ₹ 14 Crore.

Here are the range of product(s) that Spice Story offers:

1. Mumbai Schezwan Mayhem

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The product is available for just ₹125. Grab the deal now!

The schezwan chutney is a staple in every Indian household. Children love it and so do the adults. Originally from Sichuan province of china the schezwan is characterized by its bold flavors. What sets it apart is the pungency and spiciness resulting from liberal use of garlic and Chili peppers as well as the unique flavor of Sichuan pepper. It lends itself beautifully not only to Chinese dishes but also to dishes from other cuisines. This best-seller is a must-try.

Ingredients: Water, Red Chillies (12%), Onion (8%), Sugar, Garlic (5%), Edible Common Salt, Ginger (3%), Modified Starch (INS1422), Acidity Regulator (INS260), Soy Sauce, Edible Sunflower Oil, Celery, Xanthan Gum (INS415), Preservative (INS211), I+G Flavour Enhancer (INS635), Black Peppercorns, White Peppercorns.

Shelf Life: 557 Days  

Product Type: Vegetarian

Net weight : 200g

 AUTHENTIC TASTE: A perfect blend of spice and tanginess to give your Chinese dishes an amazing flavor. Its authentic flavor comes from a liberal use of garlic and chili peppers and MOST IMPORTANTLY the SICHUAN peppers. The ingredients used are AUTHENTIC and HANDPICKED! "
MULTIPLE USES: Today Schezwan is an everyday sauce with varied uses. We say its more INDIAN than it is Chinese. Bring alive all homemade street foods at with this tasty and versatile sauce, be it your Wok Noodles or Maggie Noodles, Definitely with Schezwan Rice, or Panner, Chicken and Vegas. Use as a spread in the bread, give it a desi twist with idlis, dosas, roti rolls or simply create your own mayhem recipe!
CHOOSE FROM SPICE STORY'S RANGE OF CHUTNEYS: We have chutneys for every mood. Be it Schezwan Chutney, Imli (Tamarind) Chutney, Pudina (Mint)Chutney, READY TO EAT Coconut Chutney, Mango Chutney, Momo Chutney, Tomato Chutney and HOT SAUCES. All Chutneys are made available in EASY, CONVENIENT to use, RECYCLABLE BOTTLES. Just flip the cap and pour it out just like you would any SAUCE. And ENJOY. Its that EASY.
VEGAN, GLUTEN FREE, NO FAT- All of our variants have no added synthetic colors or flavors.
All our chutneys are EASY TO POUR and EASY TO STORE and have a 12 MONTHS SHELF LIFE. Request please REFRIGERATE ON OPENING to preserve the natural flavor and taste.

2. Amritsari Chhole Masala

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The product is available for just ₹50. Grab the deal now!

Drawing inspiration from the legendary eat streets of Punjab, our Amritsari Chhole Masala blend delivers the authentic essence of Punjabi chole. 

Our dedication to exploring distinctive tastes, flavors, and aromas has driven our vision and creations. Our spices, herbs, condiments and seasonings bring together the finest ingredients and stunning aroma to create something very special.

Our Fresh and Authentic Amritsari Chole Masala is a meticulously blended mixture of premium-quality aromatic spices, meticulously selected and ground in precise proportions. This traditional Indian spice mix is the heart of dishes like Chole bhature, Chole-Kulche, and Pindi-Chole, defining the essence of North Indian cuisine.

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

3. Classic Chicken Masala

shark-tank-season
The product is available for just ₹50. Grab the deal now!

In search of the ideal flavor companion for your chicken dishes?

Look no further, Spice Story's Classic Chicken Masala Powder! This carefully curated blend is designed to perfectly enhance the flavor of chicken curry, tandoori chicken, chicken tikka masala, and more. Created with precision, each batch of masala powder is expertly ground to ensure that every dish you prepare is bursting with flavor. With no added colors or preservatives, you can enjoy your meal worry-free! 

Flavour Enhancement: Our Classic Chicken Masala enhances the color, flavor, and aroma of Chicken dishes.

Convenience: It simplifies the preparation of chicken curry, tandoori chicken, chicken tikka masala, and more

Versatile: This Indian masala is versatile, suitable for both marinating and preparing gravies.

careful Processing: Crafted using Low Temperature Grinding Technology, this blended Indian spice ensures optimal quality and flavor.

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

4. Coriander Powder

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The product is available for just ₹49. Grab the deal now!

Introducing Spice Story's Coriander Powder. This powder enriches gravies, offering an authentic flavor profile alongside a harmonious blend of garden-fresh aroma. Utilizing advanced cool grinding technology, we ensure the finest quality ground coriander powder. This essential spice is a staple in Indian cuisine, lending its distinctive flavor to a variety of curries. 

Commitment to Quality: Spice Story Coriander Powder embodies our steadfast dedication to excellence in spice production.

Fresh from the Farm: Our coriander seeds are carefully sourced and freshly harvested, ensuring the spice's natural essence and authenticity.

Careful Processing: Each step of processing is executed with meticulous attention to detail, preserving the integrity of coriander's flavor and aroma.

Flavor Enhancement: Infuse your dishes with the distinctive and genuine taste of coriander, enriching their overall flavor profile.

Kitchen Essential: Coriander stands as a vital spice in various cuisines worldwide, making it an indispensable addition to your spice collection.

Other Spices: Shahi Garam Masala, Turmeric Powder, Red Chilli Powder, Classic Chicken Masala, Pav Bhaji masala. 

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

5. Turmeric Powder

shark-tank-season
The product is available for just ₹49. Grab the deal now!

Turmeric Powder stands as a staple spice blend in Indian cuisine, serving as a fundamental spice in countless recipes. Renowned for its robust flavor and therapeutic attributes, it boasts a curcumin content of up to 3%, imparting a unique taste and vibrant hue to both dry and curry dishes alike.

Indulge in the luxurious flavor of Spice Story Turmeric Powder, known for its exquisite aroma and vibrant taste, enriching your favorite culinary creations.

Packed with up to 3% curcumin, our Turmeric Powder provides a potent dose of this bioactive compound, celebrated for its numerous health benefits.

Experience the Goodness as our spices retain their natural oils, ensuring superior quality and authenticity in every sprinkle.

Unlock a world of rich flavors with Spice Story Turmeric Powder, infusing your dishes with a deep, earthy essence that elevates their overall taste profile.

Expand your culinary horizons with our other offerings, including Red Chilli Powder, Coriander Powder, Sambhar masala, Pav Bhaji masala, Shahi Garam masala.

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

6. Red Chilli Powder

shark-tank-season
The product is available for just ₹80. Grab the deal now!

Spice Story introduces Red Chilli Powder, crafted from hand-picked red chillies sourced from India's top-tier gardens. Our powder is pure and unadulterated, ground using cutting-edge cool technology to preserve its aroma, oil, and pungency. Enhance your culinary creations with our premium-grade powder, which is free from preservatives and artificial colors.

Premium Sourcing: Spice Story's Red Chilli Powder originates from hand-picked red chillies cultivated in India's most esteemed gardens, ensuring unparalleled quality and genuine flavor.

Pure and preservative free: Our chilli powder is completely free from additives, fillers, or impurities, guaranteeing a natural and authentic spice experience.

Preserved Aroma: Through advanced cool grinding technology, we retain the natural aroma of the red chillies, infusing your dishes with a captivating fragrance and enriching your dining experience.

Other Spices: Turmeric Powder, Coriader Powder, Pav Bhaji masala, Amritsari Chhole masala, Sahi garam masala, Punjabi meat masala 

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

7. Punjabi Meat Masala

shark-tank-season
The product is available for just ₹50. Grab the deal now!

Spice Story Punjabi Meat Masala is meticulously ground and expertly blended to produce a rich and aromatic medley of spices. All spices are sourced from the most reputable and authentic spice farms across the country. Elevating home-cooked meals to the level of restaurant delicacies, our Masalas perfectly complements its authentic flavor profile. 

Flavour Enhancement: Our Punjabi Meat Masala enhances the color, flavor, and aroma of basic mutton and raan dishes.

Convenience: It simplifies the preparation of Meat curries. 

Versatile: This Indian masala is versatile, suitable for both marinating mutton and preparing gravies.

careful Processing: Crafted using Low Temperature Grinding Technology, this blended Indian spice ensures optimal quality and flavor.
Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

8. Mumbai Pav Bhaji Masala

shark-tank-season
The product is regularly priced at ₹55 but is now available for just ₹50. Grab the deal now!

Experience the iconic taste of Mumbai with our Pav Bhaji Masala. This blend, which has taken the city by storm, is essential for creating the authentic flavor of Pav Bhaji—where 'Pav' refers to soft, bun-shaped homemade bread and 'Bhaji' signifies a delectable mix of mashed vegetables.

Originating from the bustling by-lanes of Mumbai, Pav Bhaji has transcended its humble beginnings to become a star dish on the menus of 5-star restaurants and celebrity weddings alike. Its popularity has spread to the far corners of the country, earning it a prestigious place as a beloved vegetarian recipe.

Whether enjoyed as a snack or a full meal, Pav Bhaji is easy to cook and holds a special place in the hearts of homemakers everywhere. With Spice Story's Pav Bhaji Masala, you can effortlessly recreate this beloved dish in your own kitchen and savor the rich, vibrant flavors that have made it a favorite across India.

Our Pav Bhaji Masala is crafted from a harmonious blend of premium spices, that come together to provide the perfect balance of flavors, ensuring that every bite of your Pav Bhaji is as authentic and delicious as the original.

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

9. Sambhar Masala

shark-tank-season
The product is available for just ₹50. Grab the deal now!

The Sambhar Masala Packet is an essential item in every Indian kitchen, imparting not only a burst of flavor but also providing some nutritional value to your dishes. When you opt for Spice Story's Sambhar, you can rely on our premium products for their quality, affordability, and convenience.

Flavor Enhancement: Sambhar Masala elevates the flavor profile of your dishes, enhancing their deliciousness.

Convenience: It simplifies the preparation of authentic South Indian dishes effortlessly.

Nutritional Value: Sambhar Masala incorporates various spices with potential health benefits, such as turmeric and coriander, adding to its nutritional value.

Rich Aroma: Infusing a delightful aroma into your cooking, it enriches the overall dining experience.

Premium Quality: Spice Story's unwavering dedication to quality ensures the delivery of a superior product.

Other Spices: Pav Bhaji Masala, Shahi biryani masala, Amritsari Chhole masala, coriander powder, Turmeric Powder, Red chilli powder 

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

10. Shahi Biryani Masala

shark-tank-season
The product is available for just ₹80. Grab the deal now!

Elevate your ordinary rice dishes to regal heights with our Shahi Biryani Masala. This exquisite blend of aromatic spices, including robust black pepper and fiery chilli, infuses your biryani or pulav with a pleasantly textured and unforgettable flavor.

Dating back to the grandeur of the Mughal era, Shahi Biryani Masala brings a touch of royal heritage to your kitchen. Whether you are preparing a vegetarian or non-vegetarian biryani, this masala is perfect for those special occasions when you want to impress your guests.

Shelf Life: 365 Days  

Product Type: Vegetarian 

Net weight: 50g

Conclusion

Shark Tank India has proved to be a top-notch platform where you can give wings to your dreams and bring them to life.

But wait! Do you want to learn more about Shark Tank or understand how to create a sizzling pitch better? You know where to find that! Only on our website, SharkTankSeason.com.

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