Nabhi Sutra Faced Tough Questions on Shark Tank India Season 3 and Left Without Funding

Nabhi Sutra, a Baroda based brand, appeared on Shark Tank India Season 3, seeking an investment of ₹ 60 Lakhs for 3% Equity, valuing the company at ₹ 20 Crore.

Experience the magic of ancient technique blended with pure Ayurveda. Start Applying 3 drops of Nabhi Sutra Oil in your belly button and see the results! No side effects.

The Nabhi Sutra pitch failed to impress the sharks, as they raised concerns about its business viability, scalability, and long-term sustainability. Despite the founders' efforts to justify their business model and growth potential, they were unable to convince the investors. As a result, the startup left the Shark Tank India Season 3 stage without securing a deal or funding.

Here are the range of product(s) that Nabhi Sutra offers:

1. Foot Reflexology Combo : Shata Dhauta Ghrita & Kansa Vatki Foot Massage Bowl

The product is regularly priced at ₹1151 but is now available for just ₹748. Grab the deal now!

Discover the profound benefits of Kansa Bowl Therapy combined with the richness of Shata Dhauta Ghrita, a 100-times-washed ghee, for deep nourishment and relaxation. This therapy harmonises the body's energy flow, stimulates reflex points, and rejuvenates the skin and nerves of the feet. This routine can support your digestion & metabolism.

**Why Use Shata Dhauta Ghrita while using Kansa Vatki Foot Massage?

**Shata Dhauta Ghrita is a traditional Ayurvedic formulation, made by washing pure ghee 100 times in a copper vessel. This therapy is not just about foot care; it’s a complete **mind-body healing experience.**  Kansa aligns Vata, Pitta, and Kapha for overall wellness, 100 times washed cow ghee penetrates deeper in your skin and provides healing and cooling effect for overall wellbeing. 

For detailed idea, please visit Kansa Bowl For Foot Massage & Shata Dhauta Ghrita Skin Repair Emollient. 

Manufacturing Info for ADHYAY Shata Dhauta Ghrita Cream

MRP: 512/- INR. for 10gm jar
Inclusive of all taxes. **
Expiry Date:** 24 months from manufacturing
Country of Origin: India
Manufacturer: Incare Lab LLP, Samkar Village, P.O. Dhameta, Fatehpur, Kangra, Himachal Pradesh, Mfg Lic No.HP-326-AY  MRP: 639/- INR. for 1 Kansa Bowl
Inclusive of all taxes.

2. Marma Points Massage Wand For Face | Neem Wood Applicator : Pack of 2

The product is regularly priced at ₹168 but is now available for just ₹159. Grab the deal now!

A versatile tool designed to bring the benefits of facial reflexology and acupressure to your self-care routine. By targeting key Marma points on the face, this tool helps balance the doshas, enhance circulation, and promote the flow of Prana (life energy).
Practising Marma therapy with this tool can rejuvenate your skin, improves overall well-being, and supports inner peace.

How to Use :

1. Start by cleansing your face gently to remove impurities.
2. For an authentic Ayurvedic experience, apply a few drops of your favorite Ayurvedic face oil / ghee/ Adhyay SHATA DHAUTA GHRITA Skin repair emollient.
3. Pick the Wooden Marma Massager tool and start massaging in gentle, circular motions and Press lightly, focusing on key Marma points like the Kshipra Marma (on the forehead), Talahridaya Marma (center of the face), and areas around the chin and jawline.
4. You can either gently press or do rhythmic massage in clockwise and anti-clockwise directions to stimulate circulation and release tension.
5. Pay special attention to facial areas where tension accumulates, such as the temples and jawline, to relieve stress and improve energy flow.
6. Massage for 5-10 minutes, allowing yourself to fully relax and enjoy the rejuvenating effects.
7. For optimal results, incorporate it into your morning or evening routine, enhancing your natural glow and promoting inner balance.

Why One should practise Marma Therapy (as per Ayurveda) : 

✔ Stimulates Prana Flow – Awakens dormant energy channels, balancing the Tridoshas (Vata, Pitta, Kapha) for holistic wellness.

✔ Tones & Sculpts the Face – Activates Hanu Marma & Kapola Marma, reducing facial fat and defining the jawline.

✔ Boosts Ojas (Vital Glow) – Enhances blood circulation and oxygenation, bringing a natural, youthful radiance.

✔ Reduces Wrinkles & Fine Lines – Encourages Rasayana (rejuvenation) by stimulating collagen production for firm, supple skin.

✔ Releases Stress & Tension – Works on Sthapani Marma (Third Eye Point) to calm the mind and relieve facial muscle tightness.

✔ Improves Lymphatic Detoxification – Helps drain excess fluids, reducing puffiness and dark circles for a refreshed look.

✔ Restores Inner Harmony – Aligns Marma energy points, ensuring a deep sense of relaxation and well-being.

Experience the wisdom of Ayurveda with ADHYAY Marma Neem Wood Face Wand—a sacred tool for timeless beauty and inner balance! 

Combine it with ADHYAY Skin Repair Emollient and power up your skin repair rituals.

3. Ratanjot Lip Elixir | Hydrating & Healing Lip Oil For Dry Pigmented Lips

The product is regularly priced at ₹612 but is now available for just ₹567. Grab the deal now!

Natural and Ayurvedic Lip Care Oil 

Rediscover the beauty of soft, healthy lips with our Ratanjot Lip Elixir, an ayurvedic blend crafted to nourish, heal, and hydrate dry & damaged lips.Our formula is inspired by ancient Ayurvedic remedies, ensuring your lips receive the care they deserve with pure natural care.

Why Choose Ratanjot Lip Elixir Oil?

• Deep Hydration: Locks in moisture to keep your lips soft and supple all day.

• Healing Properties: Soothes and repairs cracked, chapped lips.

• 100% Natural Ingredients: Made with the goodness of Ratanjot, infused with essential oils and natural butters.

• Chemical-Free: No parabens, sulfates, or artificial fragrances—just pure lip care.

  Frequently Asked Questions

  • Is it safe for sensitive skin?
    Yes, our elixir is formulated with gentle, natural ingredients suitable for all skin types.

  • **Can it be used as a lip primer?
    **Absolutely! Its hydrating formula makes it perfect as a base before applying lipstick.

  • **What can be right time to use this oil?
    **You can use it after washing your face and also during night time before you sleep for healing experience. 

    Please Note: 

    Natural products may show minor variations in colour, fragrance and texture due to seasonal impact on natural ingredients. 
    This product does not contain any harmful chemicals and is prepared by the traditional method of Ayurveda.

    Manufacturing Info

    MRP: 612/- INR. Inclusive of all taxes. **
    Expiry Date:** 24 months from manufacturing
    Country of Origin: India
    Manufacturer: Incare Lab LLP, Samkar Village, P.O. Dhameta, Fatehpur, Kangra, Himachal Pradesh, Mfg Lic No.HP-326-AY

4. Companion Care Skin Repair Rituals | 100 times washed cow ghee : Couple Combo

The product is regularly priced at ₹3437 but is now available for just ₹2406. Grab the deal now!

Shata Dhauta Ghrita : For He and She!

This Duo, designed to honour the distinct needs of both men and women, that cares for your skin as deeply as nature intended.

For Him: Nirvaan – Revitalising Skin Care Routine

Men’s skin often bears the brunt of daily exposure – stress, pollution, and the wear of time. Nirvaan, meaning ultimate bliss, is a formulation that merges Ayurvedic wisdom with modern needs. Infused with Shata Dhauta Ghrita, organic Aloe vera, caffeine, and ylang-ylang essential oil, it’s a ritual of care that refreshes, strengthens, and soothes.

For Her: Shata Dhauta Ghrita Skin Repair Emollient

ADHYAY Shata Dhauta Ghrita Skin Repair Emollient builds on this legacy with carefully chosen ingredients like Aloe vera, marigold, Vitamin E, and rose water. Designed for women seeking balance and radiance, it transforms the skin, bringing it closer to its natural state of harmony. 

For more details, visit ADHYAY For HE : Nirvaan Skin Repair Emollient and SHE : Nirva Skin Repair Emollient. 

Manufacturing Info

ADHYAY Nirva Skin Repair Emollient
MRP: 1789/- INR. Inclusive of all taxes. 
ADHYAY Nirvaan Skin Repair Emollient
MRP: 1648/- INR. Inclusive of all taxes. **

Expiry Date:** 24 months from manufacturing
Country of Origin: India
**Manufacturer:** Incare Lab LLP, Samkar Village, P.O. Dhameta, Fatehpur, Kangra, Himachal Pradesh, Mfg Lic No.HP-326-AY

5. 10 gm : Sampling of SHATA DHAUTA GHRITA SKIN REPAIR EMOLLIENT

The product is available for just ₹512. Grab the deal now!

100 times washed cow ghee (in a copper vessel); is a traditional time-tested remedy to repair the skin against multiple issues. Cow ghee is considered as Sheeta virya which provides cooling and soothing effect for your skin. To bring added benefits, we are using A2 cow milk with traditional Bilona method of making ghee that contains more nourishment value. 

Our Ingredients:
        Shata Dhauta Ghrita

• The cow ghee is _Chakshushya_e., beneficial for eyes.

• It can help to make the skin around eyes firmer as well as fuller.

• The cow ghee is having Sheeta virya which gives it cooling and soothing effect.

• This method makes it light, fluffy and reduces its particle size which makes it to get easily absorbable through the skin.

• The copper utensils were used for washing it; as this incorporate benefits of Copper metal in it. This Copper present in trace amount may help in production of collagen and elastin which can reduce wrinkles, fine lines around the skin.

• Copper has good anti-bacterial, anti-oxidant property 

  Organic Aloe vera gel 

• Reduction of hyperpigmentation

• Reduces dark spots

• Contains Vitamin B­1, B­2, B­6, B­12 and C

• Increases blood distribution around eyes which promotes easier O2 This helps in synthesis of elastin as well as collagen by its rapid proliferation,

• Gives a sense of freshness and provides nourishment to the cells.

• Anti-bacterial, anti-inflammatory, moisturizing and wound healing property

• Increases production of Hyaluronic acid 

  Vitamin E 

• It inhibits the damage caused by UV rays both acute and chronic exposures

• Anti-oxidant property

• Free-radical scavenging activity

• Photo-protective

• Effective in reduction of under- eye dark circles

• It has little effect on Melasma too

  Marigold extract

• Induces collagen synthesis and prevents its degradation in human fibroblasts

• Protects against photo-aging

• Anti-bacterial, anti-inflammatory

• Contains Linoleic acid which soothes dry, sensitive as well as damaged skin

  Rose water 

• Gives cooling and soothing effect

• Relieves tiredness of eye muscles

• Can help in reduction of under- eye dark circles

  Benefits:

  • Helps to produce collagen and elastin  which can reduce wrinkles, fine lines of the skin.
  • Supports to minimise dark spots on the skin and around the eyes
  • 
Helps to slowdown the ageing process of the skin
  • Helps to relieve tiredness of eye muscles
  • Protects against Sun/UV rays 

  How to Apply?

  

  Apply In a circular or semi-circular motion around the eyes and on face, till the neck region (or any affected area of the body). It can work as a day or night cream due to its high nourishment properties. The most suitable time is night time to rejuvenate the skin regeneration & repair process.  Do not mix it with any other product as Using it alone will make it more absorbable.


  Caution:

  For external use only! We recommend a patch test of 20 minutes on your hand region before you start applying to your face. Discontinue the usage in case of irritation or allergic reaction & consult your doctor immediately.



  Preferred age : Suitable to all 3+ Years & above. Please Note: 

  Natural products may show minor variations in colour, fragrance and texture due to seasonal impact on natural ingredients. 

  Manufacturing Info

  MRP: 512/- INR. Inclusive of all taxes. **
  Expiry Date:** 24 months from manufacturing
  Country of Origin: India
  Manufacturer: Incare Lab LLP, Samkar Village, P.O. Dhameta, Fatehpur, Kangra, Himachal Pradesh, Mfg Lic No.HP-326-AY

6. Nirvaan : Revitalising Skin Care Routine | 100 times washed cow ghee

The product is regularly priced at ₹1648 but is now available for just ₹1469. Grab the deal now!

Because It Matters!

A traditional and trusted solution for repairing and revitalising the skin!
Made up of 100 times washed cow ghee, Shata Dhauta Ghrita, Known for its cooling (Sheeta Virya) properties, this time-tested remedy soothes and calms your skin, making it an essential addition to your grooming routine.

This unique formulation retains maximum nourishment, offering superior care and hydration. Designed specifically for men, this formulation addresses multiple skin concerns, giving you healthier, fresher-looking skin with every use.

Key Ingredients:

•  Shata Dhauta Ghrita (100 Times washed cow ghee)

• Organic Aloe vera gel

• Caffeine 

• Ylang Ylang Essential Oil
  **
  Benefits:
  **

• Cow ghee based formulation helps to Boost collagen and elastin production to keep your skin firm and youthful.

• Helps combat premature ageing, keeping your skin looking fresh and revitalised.

• It can penetrate deeper in the skin layer and provides moisture and nourishment from within. 

• Caffeine can help diminish the appearance of dark under-eye circles. Also reduces water retention and tighten the skin.  How to Apply?

  Gently apply in circular or semi-circular motions around the eyes, across the face, down to the neck, or any specific area of concern. Thanks to its deeply nourishing properties, this cream can be used as both a day and night treatment. For best results, apply at night to support your skin’s natural regeneration and repair process. Avoid combining it with other products for maximum absorption and effectiveness.

  **Caution:
  **
  For external use only. Perform a patch test on your hand and wait 20 minutes before applying it to your face. If irritation or an allergic reaction occurs, discontinue use immediately and consult your healthcare professional.

  Please Note: 

  Natural products may show minor variations in colour, fragrance and texture due to seasonal impact on natural ingredients. 

  Manufacturing Info

  MRP: 1648/- INR. Inclusive of all taxes. **
  Expiry Date:** 24 months from manufacturing
  Country of Origin: India
  Manufacturer: Incare Lab LLP, Samkar Village, P.O. Dhameta, Fatehpur, Kangra, Himachal Pradesh, Mfg Lic No.HP-326-AY

7. Copper Tongue Cleaner : Pack of 2

The product is regularly priced at ₹489 but is now available for just ₹464. Grab the deal now!

By incorporating this simple yet profound practice, you are not just cleaning your tongue but clearing the path to better health and balance. Known as Jihva Nirlekhana, this centuries-old technique of tongue scraping removes Ama (toxins) that accumulate in the mouth, often leading to indigestion and poor oral health.Start your day with this ritual to support oral hygiene, reduce bad breath, and enhance your body’s natural detoxification process. Benefits:

• Removes toxins (Ama) from the tongue that hinder digestion and health.
• Helps reduce harmful bacteria and freshens breath.
• Boosts digestive health by clearing toxins from the mouth.
• Improves taste perception, enhancing your eating experience.
• Promotes a cleaner mouth, better digestion, and a healthier body. By improving your sense of taste, this practice also encourages more mindful eating habits, enriching your overall healing journey.

8. Eye Care Rituals

The product is regularly priced at ₹1011 but is now available for just ₹899. Grab the deal now!

The eyes are the most sensitive part of our body, and with our Eye Care Combo, you can give them the care they deserve.

Nabhi Sutra Eye Care Belly Button Oil, enriched with the richness of cow ghee and coconut oils that helps to minimise dryness of eyes. It is formulated to Guard against itchiness of eyes with most natural way. 

Paired with the ADHYAY Neem Wood Eye Wash Cups, with ayurvedic healing method called Netra Neti. It provides gentle and refreshing outer care, cleansing away irritants and pollutants. 

To gain a deeper understanding of the individual benefits of each product, visit Nabhi Sutra Eye Care Belly Button Oil and ADHYAY Neem Wood Eye Wash Cups.And don't forget to check out the How to Use  for the best results in your eye care routine.

Get the full potential of your eye care routine and discover the perfect combination for holistic wellness for your eyes.

9. Kansa Vatki For Foot Massage (Bronze Bowl)

The product is regularly priced at ₹639 but is now available for just ₹546. Grab the deal now!

Rooted in traditions like Padabhyanga (Ayurvedic foot massage) and Marma Therapy (activation of vital energy points), the Kansa Vatki Foot Massager by Adhyay brings these ancient healing rituals to your home. Crafted from kansa (bronze) —a sacred blend of copper, tin, and zinc—this therapeutic tool is designed to draw out toxins, balance internal energies, and soothe your senses.

How to Use

• Begin with clean, relaxed feet.
• For a truly Ayurvedic experience, apply a small amount of Pure Cow ghee or ADHYAY SHATA DHAUTA GHRITA REPAIR CREAM, as done in Padabhyanga, to nourish and soften the skin.
• Hold the Kansa Vatki firmly and begin massaging in circular and sweeping motions, concentrating on the talas (soles) and gulpha (ankles) for targeted relief.
• Pay special attention to marma points like Kshipra Marma (on the top of the feet) and Talahridaya Marma (center of the foot) to release tension and stimulate energy flow.

Massage each foot for 5-10 minutes, allowing yourself to unwind fully. For optimal results, include it as part of your evening routine to relax before bed.
Benefits

• Detoxifies and Balances: Kansa is celebrated for its ability to draw out heat and toxins, restoring inner harmony. It also helps to boost the digestion. 
• Relieves Deep-Seated Tension: This massage technique aligns with Padabhyanga’s soothing qualities, relaxing strained muscles and reducing fatigue.
• Enhances Energy Flow: Targeted at Marma points, this massage revives your body’s prana (life force), enhancing overall vitality.
• Boosts Circulation and Radiance: Regular use improves blood flow, resulting in healthier skin tone and reduced puffiness.
• Promotes Restful Sleep: This deeply calming ritual helps settle the mind and body, supporting restful, rejuvenating sleep.

Take the first step toward lasting wellness. Rediscover the healing touch of Ayurveda today.

10. Palash Ghee Body Emollient | Body Lotion with goodness of Shata Dhauta Ghrita & Kesuda

The product is regularly priced at ₹1369 but is now available for just ₹1299. Grab the deal now!

NON STICKY, LIGHT WEIGHT BODY LOTION 

In Ayurveda, Shata Dhauta Ghrita is celebrated for its ability to penetrate the skin deeply, delivering nutrients and hydration at a cellular level. This ancient process, where pure ghee is washed 100 times in a copper vessel, enhances its potency, creating a lotion that can moisturise the skin from within, without creating a layer on it. 

Application: Take a generous amount of body lotion onto your palms. Gently massage all over the body. To get better nourishment, use this ghee-based lotion while your skin is still damp after a morning or evening shower.

Gentle and easy-to-apply texture that spreads and nourishes gently. The natural aroma of Jasmine work together to create a calming yet awakening experience.

Benefits: 

• Naturally hydrates the skin  
• Goodness of ghee softens & soothes the skin
• Nourishes red, itchy and dry skin
• Helps in retaining skin’s elasticity 

**Key Ingredients:

Shata Dhauta Ghrita :** This whole process makes the ghrita fluffy, light-in weight, homogenous and smoother in consistency. Cow ghee is tridosha shamaka i.e., it pacifies Vata, Pitta and Kapha dosha. As we know, it also helps to boost collagen and elastin which can reduce wrinkles, fine lines around the skin. It has capacity to deeply nourish the skin without stickiness. Palash (Kesuda) Flower : It is Kushthaghna means can cure various skin ailments. It shows metalloproteinases inhibitory activities and anti-aging properties.Its isolated phytochemicals isobutrin and butrin were reported as having anti-inflammatory activities.
Manjistha : It helps in reducing the hyperpigmentation and can increases the skin glow by improving the skin complexions.
**Gotu Kola :** It gives cooling effect on application. It can be a part of wound healing activity. 

Pearl Extract : The active components in pearls are beneficial for skin cell regeneration. Conchiolin (a protein present in it) hydrates the skin and rebuilds collagen.

Try to use it, just after bathing. This will trap the extra moisture in the skin.

Caution:

For external use only! We recommend a patch test of 20 minutes on your hand region before you start applying to your face. Discontinue the usage in case of irritation or allergic reaction & consult your doctor immediately.



Please Note: 

Natural products may show minor variations in colour, fragrance and texture due to seasonal impact on natural ingredients. 

This product does not contain any harmful chemicals and is prepared by the traditional method of Ayurveda.

Manufacturing Info

MRP: 1369/- INR. Inclusive of all taxes. **
Expiry Date:** 24 months from manufacturing
Country of Origin: India
Manufacturer: Incare Lab LLP, Samkar Village, P.O. Dhameta, Fatehpur, Kangra, Himachal Pradesh, Mfg Lic No.HP-326-AY

Conclusion

Shark Tank India has proved to be a top-notch platform where you can give wings to your dreams and bring them to life.

But Wait!!! If you have read this article, you are a business enthusiast and a Shark Tank fan, so why not take this information to the next level? Stay tuned because every single detail of this show will be updated for you only on our website, SharkTankSeason.com. And Good Luck!