Anshika Jain
·
Mar 12 2025
Frankly, Americans don't fail; they discover creative new ways to redefine success. A prime example of this can be seen in Shark Tank USA. It is a super popular show loved by many for its mix of business and drama. The show is not just fun to watch, but it also provides a valuable lesson in entrepreneurship.
When entrepreneurs get on the stage, and their ideas get rejected, it's not the end of the road. It's an essential part of the journey. Failing teaches them what works and what doesn't.
Therefore, in this article, you'll discover some failed Shark Tank deals and understand the strategies used by these Super-hardworking companies that were rejected on the show but succeeded.
Let's be honest, guys. Winning the swimming race in the shark tank takes work. It requires completing months' worth of pitch preparation in just a few days. Entrepreneurs know they compete for life-changing investments in front of national television audiences, creating huge pressure to impress the sharks and not to fail.
Entrepreneurs only get XX minutes to deliver their pitch. In those minutes, they have to communicate their business concept, market value, financial prediction, and why they need investment. While they deliver a pitch, a new pressure level unlocks, i.e., the pressure of questions the sharks ask. Of course, all this can be very overwhelming.
But what makes this process more challenging is the fear of facing rejection. There is always a possibility of getting rejected by the sharks because this might heavily impact the business value. Nevertheless, as you read earlier, many companies were rejected on the show but still succeeded. Do you know what made them use their full potential after a failure? Their belief in their business and willingness to work harder. So, let's look at some of the top companies that made their way after failing in Shark Tank USA.
Products that get rejected on Shark Tank often help their founders learn better from the feedback to boost their business models. Despite no deal, the show's exposure enhances brand visibility. Making friends with the Shark Tanks's cast can often lead to working together, getting advice, and growing the business.
Although some methods like crowdfunding and getting loans may help the company keep going, let's learn more about how these Shark Tank fails bounced back up and kept improving even after failures.
Company Name: Ring
Founder: Jamie Siminoff
Season: Shark Tank Season 5
Original ask: $700,000 for 10%
After Shark Tank: Jamie Siminoff returned broke when he faced rejection from all Shark Tank investors for his wifi-enabled video doorbell company, Ring. Despite Shark's doubts, his persistence paid off when he used strategies like market expansion and strategic partnerships, creating excellent brand visibility. In 2018, Amazon acquired Ring for over $1 Billion, proving his vision's worth.
Company: The Bouqs Company
Founder: Jhon Tabis and Juan Pablo
Season: Shark Tank Season 5
Original ask: $258,000 for 3%
After Shark Tank: The Bouqs Co. is a sustainable online flower retailer that appeared in Shark Tank. After Tabis had gone home with no deal, three years later, Robert Herjavec, one of the investors of Shark Tank, approached The Bouqs Co. for his wedding and was surprised that customers could save up to 70% by using Tabis's floral company. This collaboration with the Shark highlighted the potential growth in the floral industry, and now the company boasts nearly 2 billion flowers and 10,000 employees; as of 2023, its revenue is $5.4 million.
Company: Hammer & Nails
Founder: Michael Elliot
Season: Shark Tank Season 6
Original ask: $200,000 for 20%
After Shark Tank: Michael Elliot took his dream of a man-cave nail salon nationwide on Shark Tank. Despite failing to secure a deal, his business idea was so loved that he received $200,000 from viewers. By 2021, the revenue increased to $25 million, with 21 franchises and revenue of $344,592.
Company: BedJet
Founder: Mark Aramli
Season: Shark Tank Season 6
Original ask: $250,000 for 10%
After Shark Tank: Mark Aramli pitched his bed heating and cooling system on Shark Tank, but the sharks passed, finding it too expensive at $499. Eventually, he raised $250,000 through self-funding and launched his company. Despite initial doubts, customers loved BedJet, driving $1 million in first-year sales. Aramli worked on the customer feedback, and since its TV debut, BetJet has passed $26 million in revenue with high ratings on Amazon and Wired.com.
Company: Kodiak Cakes
Founder: Joel Clark and Cameron Smith
Season: Shark Tank Season 5
Original ask: $500,000 for 10%
After Shark Tank: Kodiak Cakes is a brand of whole-grain pancakes and waffle mixes. It became instant popular after Shark Tank, just like their instant mixes. Even though they didn't secure a deal, their sales increased significantly after the show. By 2020, they were making $200 million in sales every year because of the strength and believability of the business idea. Now, many famous athletes and actors are investing in Kodiak Cakes. As of 2022, they're making $500 million in sales with a bright future.
The common lesson among these failed Shark Tank deals is their perseverance and belief in one's vision, even in the rejection phase.
Regardless of initial setbacks on Shark Tank, each founder continued to pursue their dreams and implement strategies to grow their business. Through innovation, strategic partnerships, and listening to customer feedback, they succeeded and proved their ideas' worth.
Whether it is Ring's market expansion, The Bouqs co's collaboration, Hammer & Nail's grassroots support, BedJet's focus on customer satisfaction, or Kodiak Cake's confidence in business, these entrepreneurs proved that staying strong and believing in yourself can lead to big success.
Every entrepreneur should remember one more thing: businesses always face unexpected challenges. Adaptability allows companies to adjust their strategies and operations to overcome these obstacles quickly, from changes in market trends to economic downturns. Also, an entrepreneur should always be open to change and innovations.
Get ready to bounce back like a champ with the tales of these entrepreneurs who turned rejection into success. Like a rubber band, they stretched their dreams and didn't snap when facing setbacks. Failing on Shark Tank USA has also created a new way for some aspiring entrepreneurs. So, remember failure is an opportunity for growth, and believing in yourself is the key to seizing success.
Stay Focused and keep going forward because now it's time to grab your popcorn, sit tight, and start writing your success story!
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