Recode Studio Faced Tough Questions on Shark Tank India Season 2 and Left Without Funding

Recode Studio, a Ludhiana based brand, appeared on Shark Tank India Season 2, seeking an investment of ₹ 1 Crore for 1% Equity, valuing the company at ₹ 100 Crore.

Recode Studios is a renowned online store for beauty & cosmetics. ☛ Check out the premium collection of makeup & hair care products at the best price in India.

The Recode Studio pitch failed to impress the sharks, as they raised concerns about its business viability, scalability, and long-term sustainability. Despite the founders' efforts to justify their business model and growth potential, they were unable to convince the investors. As a result, the startup left the Shark Tank India Season 2 stage without securing a deal or funding.

Here are the range of product(s) that Recode Studio offers:

1. Recode Makeup Pencil Sharpener Cum Cap

The product is regularly priced at ₹149 but is now available for just ₹129. Grab the deal now!

Recode Makeup Pencil Sharpener

Effortlessly sharpen your makeup pencils with the Recode Makeup Pencil Sharpener. Designed for precision and ease, this sharpener ensures a smooth, even point every time.

Key Features:

- Sharpens pencils to a precise point
- Easy to use and clean
- Suitable for most makeup pencil sizes
- Compact design for on-the-go sharpening

Achieve professional-looking results with the Recode Makeup Pencil Sharpener."

All That She Wants kajal

**Made In Germany
**

Manufactured By- KUM Cosmetics Germany

2. Recode Black Kohl Kajal Pencil with Sharpener (Made in Germany) All That She Wants 1.20 G

The product is regularly priced at ₹629 but is now available for just ₹499. Grab the deal now!

Recode Black Kohl Kajal Pencil with Sharpener (Made in Germany) All That She Wants 1.20 G

Unleash Your Inner Rock Star with Recode Kohl Kajal!

When in doubt, wing it out! Get ready to revolutionize your eye makeup game with our bold black and color splash Recode Kohl Kajal. This waterproof and smudge-proof formula glides on effortlessly, delivering intense color in just one stroke. Plus, it's specially designed for use on the waterline, making it perfect for creating a bold, dramatic look.

Lasts up to 14 hours depending on skin conditions
Waterproof and smudge-proof formula
Suitable for use on the waterline
Bold black and vibrant color options
Easy to apply and precise
Perfect for creating a cat eye, winged liner, or bold statement look

Recode Kohl Kajal is more than just an eyeliner - it's a statement maker. It's for those who dare to be different, who want to make a mark, and who refuse to blend in. So, go ahead, brush up your eyes, and get ready to embrace your inner rock star!

Benefits:

- Intense color payoff
- Long-lasting formula
- Waterproof and smudge-proof
- Suitable for sensitive eyes and waterline use
- Easy to apply and remove
- Perfect for creating a variety of eye makeup looks

Why should you use a Kohl kajal pencil?

Indian women have the most expressive, attractive, and beautiful eyes. And when they are adorned with the black kajal, that further enhances their elegance of eyes. Kohl Kajal pencil is utilized for the waterline and also as eyeliner to embellish stunning eyes for weddings, special occasions, or even for everyday use. Kajal pencil is a must-have makeup for every Indian woman.

While powder, gel, and liquid eyeliners are certainly common, if you prefer an intense finish, Kohl black eyeliner is something worth using. It is soft enough to use and smudge for more dramatic, and smokey eye looks. 

Create a bold look with Recode’s Kajal Pencil

This smudge-proof Kohl kajal pencil from Recode Studios is so smooth on the eyes and dries out fast. If you use contact lenses or have sensitive eyes, this one is undoubtedly for you. Also, the dark black color of Kohl black eyeliner looks quite attractive on the eyes. Brush up your eyes with a color splash, bold black kajal, and get prepared to adopt your inner rock star. Recode kajal is water-proof and lasts up to 14 hours. It is excellent for use on your waterline.

Our kajal liner is famous for its smudge-free formula and super black color. It is liked by most girls for special occasions or even everyday makeup. The easy blend-ability and rich color allow you to generate bold, subtle, and statement looks.

Kajal pencil from Recode works best in a humid and hot climate and provides the final matte look. Recode’s Kohl kajal pencil is soft, and it glides on flawlessly. There is no need of tugging or pulling the skin, and you can get an attractive and stunning appearance with ease.

Why should you buy a Kajal pencil from Recode?

Recode Studios Offer you a broad range of Kohl black eyeliner that looks wonderful and bold on any skin tone. It is safest to utilize it on your eyes. Recode kajal is outstanding for creating smokey eye makeup or dramatic eye makeup look and so on. Plus, our kajal does not cause any irritation in the eyes in any manner. It is smudge-proof, non-messy, long-lasting, and easy to use.

We offer the best quality makeup items at a reasonable price at your doorstep. We assist you with effortless purchasing of the kohl kajal liner that you can effortlessly find on our website. Also, there are extensive choices from where you can select the best one that suits you better.

How to use

1. Sharpen the tip of the pencil from time to time. A blunt tip will give you thicker lines.

2. Glide That Kajal On. Start by applying the kajal to your lower waterline to make it look prominent.

3. Layer It Up. Apply generous coats depending on the way you like it so your eyes are well defined. For smaller eyes, focus primarily on the outer corners. It instantly opens up your eyes and makes them look bigger.

4. Tight line That Upper Waterline. Line the upper waterline using your kajal pencil.

5. Now You’re good to go!

Specification

Why should you use a Kohl kajal pencil?

Indian women have the most expressive, attractive, and beautiful eyes. And when they are adorned with the black kajal, that further enhances their elegance of eyes. Kohl Kajal pencil is utilized for the waterline and also as eyeliner to embellish stunning eyes for weddings, or special occasions, or even for everyday use. Kajal pencil is a must-have makeup for every Indian woman.

While powder, gel, and liquid eyeliners are certainly common, if you prefer an intense finish, Kohl black eye liner is something worth using. It is soft enough to use and smudge for more dramatic, and smokey eye looks.

Create a bold look with Recode’s Kajal Pencil

This smudge-proof Kohl kajal pencil from Recode Studios is so smooth on the eyes and dries out fast. If you use contact lenses or have sensitive eyes, this one is undoubtedly for you. Also, the dark black colour of Kohl black eye liner looks quite attractive on the eyes. Brush up your eyes with a colour splash, bold black kajal, and get prepared to adopt your inner rock star. Recode kajal is water-proof and lasts up to 14 hours. It is excellent for use on your waterline.

Our kajal liner is famous for its smudge-free formula and super black colour. It is liked by most girls for special occasions or even everyday makeup. The easy blend-ability and rich colour allow you to generate bold, subtle, and statement looks.

Kajal pencil from Recode works best in a humid and hot climate and provides the final matte look. Recode's Kohl kajal pencil is soft, and it glides on flawlessly. There is no need of tugging or pulling the skin, and you can get an attractive and stunning appearance with ease.

Why should you buy a Kajal pencil from Recode?

Recode Studios offer you a broad range of Kohl black eye liner that looks wonderful and bold on any of the skin tones. It is safest to utilize it on your eyes. Recode kajal is outstanding for creating smokey eye makeup or dramatic eye makeup look and so on. Plus, our kajal does not cause any irritation in the eyes in any manner. It is smudge-proof, non-messy, long-lasting, and easy to use.

We offer the best quality makeup items at a reasonable price at your doorstep. We assist you with effortless purchasing of the kohl kajal liner that you can effortlessly find on our website. Also, there are extensive choices from where you can select the best one that suits you better.

Earliest Expiry: 11/2026 

Manufacturer Details : Schwan Cosmetics Germany GmbH & Co. KG Heroldsberg, Germany

Imported & Marketed By : Recode Studios Pvt. Ltd.,

#39, Club Enclave RD, Agar Nagar, Ludhiana-12.,

R.C.NO. RC/COS-002869

Country Of Origin :  Germany

3. Recode Face Sheet Mask- For Glowing Skin

The product is regularly priced at ₹99 but is now available for just ₹49. Grab the deal now!

6Face Sheet Mask-For Glowing Skin

With NIACINAMIDE, HYALURONIC ACID & BERRIES

FOR ALL SKIN TYPES

Recode Face Sheet Mask provides the skin with an instant boost of concentrated and skin-friendly ingredients. It's also a quick-fix; you get brighter, plumper and glowing skin in 10 to 15 minutes.

Ingredients: DM Water, Hydroxypropyl Methylcellulose, Aloe Barbadensis Leaf Extract, Berries Extract, Niacinamide, 2-amino-2-methyl-1-propanol, Glycerine, Xanthan gum, Carbomer, DMDM Hydantoin (and) Methylchloroisothiazolinone (and) Methylisothiazolinone, Disodium EDTA, Sodium Hyaluronate, PPG-26-Buteth-26 (and) PEG-40 Hydrogenated Castor Oil, Fragrance.

Direction to use:

1.Cleanse skin first.

2.Unfold the mask & apply it on your face.

3.Leave on for 15-20 min then remove mask.

4.Gently massage excess serum or use cotton pad to remove.

Cautions :

Store it in a cool place, avoid direct sun exposure.

If any discomfort or allergic symptom occurs, discontinue use.

For External Use only, use immediately after opening.

One time use.

Throw in bin after use.

Marketed By : Recode Studios Pvt. Ltd.,

Manufactured  By : Jainam Invamed Pvt. Ltd., 111/112, Shubh Industrial Estate, Near Chinchpada Bus Stop, Waliv Road, Vasai East - 401208, Palghar, Maharashtra

Earliest Expiry : 04/27

Country Of Origin : India

4. Recode Highlighter 6 shades - 18 G

The product is regularly priced at ₹1199 but is now available for just ₹499. Grab the deal now!

Recode Highlighter Palette is the perfect addition to your makeup vanity, providing you with a radiant, natural-looking glow that lasts all day long.

Tap a highlighter brush on top of the powder and apply to the areas you wish to bring dimension and light to, such as cheekbones, cupids bow, inner corners of the eyes, brow bone, even your body for an all-over glowing look!

Manufactured by : Kiri Cosmetics LLP 

Mfg.Lic : GIC/1392

Earliest Expiry : 06/26

Country Of Origin : India

5. 20 Makeup Brushes For Beginners - Recode Brush Set 20 Trainee Love

The product is regularly priced at ₹2999 but is now available for just ₹1999. Grab the deal now!

Recode Trainee Love 20 Pcs Brush Set For Beginners 

1) Round Foundation Brush-With a dense and round structure, the buffer brush allows foundation to glide smoothly over the skin. As the bristles are soft and dense, they ease the application and reduce product use.

1. Stippling Brush-This HD Brows Stipple Brush is a great multi-purpose foundation brush, designed to create a natural, airbrushed finish and is perfect for buffing and blending the Fluid Foundation to to recreate a smooth seamless finish.

2. Flat foundation applicator- This flat foundation brush head, works best for liquid and cream formulas  because they're better at pushing the product into the skin for a full-coverage finish.

3. Large Powder Brush-This is a large, dome-shaped brush for quick, lightweight powder application .This soft, round, luxurious brush is used to apply light powder coverage to a large area. Best used in sweeping strokes, it features wavy fibers and is ideal for applying compact or loose powders to the face and body.

4. Eye Blending-This blending brush is fantastic for blending and buffing together eye shadow colors. This is a small brush meant to help you to smoothly blend colors

together, so that you can have a nice, cohesive eye shadow look.

6) Round Eye shadow Blending- This is afluffy, dome-shaped brush to blend and blend some more for that soft-focus finish. This brush feathers powdered products and pigments really well.

1. Precise Eye shadow applicator/ Blending-This brush is ideal for gently applying and blending powder eye shadow. Its tip is perfect for  applying loose and pressed glitter. Use it to apply the product or blend out the edges.

8) Detailed Blending Brush-One of the most popular brushes, this tapered crease brush has just the right amount of fullness and firmness to achieve perfect blending and seamless transitions between colors. This crease brush is a staple in a well-rounded collection of eye brushes, and this brush is a great choice for makeup lovers at every skill level.

9) Angular Blush Brush-This Angled Blush Brush is used to apply blush or bronzer to the cheeks. Apply a small amount of liquid or cream blush and sweep in the hollow of your cheeks between your ear and mouth. It isAngled to fit perfectly in your cheek contour.

1. Eyebrow Brush-This brush has angled bristles and are designed to make filling and defining the eyebrows easy. Dip the brush in your choice of liquid or cream product, and apply in short strokes in the direction of hair growth.

2. Detailed Liner Brush-The Detailed linerbrush is the shortest of the liner brushes and offers the most control. The detailed Liner brush can be used as a compromise between fine controlled details and longer flowing strokes.

3. Round Concealer Brush-This brush is made with dense synthetic fibers and this brush acts as a perfect buffer brush. Its rounded tip is designed to reach the areas around the eyes and the sides of the nose and around the lips.

4. Flat concealer Brush-This small flat brush can be used for precise application of concealer over blemishes or imperfections. The rounded tip allows you to press product into the skin for full coverage.

5. Eye shadow shader-This large, rounded, tapered brush is flexible and used to apply, blend and smudge all types of eye products quickly.. It can be used with  loose and pressed powders.

6. Crease Blender Brush- The tapered edges of this crease brush helps deposit color even in the harder-to-reach places. It's great for blending out that crease and doesn't disperse the product too much.

7. Small eye shadow Applicator- This is a flat shaped brush with fine synthetic bristles for applying and blending both cream and powder eye shadow.

8. Smoky Eye shadow blending Brush- This is a must-have makeup tool for smoky eyes—the tapered end of this brush is designed for smudging and to create diffused definition. The firm, yet soft bristles are made to blend out eye shadows at the crease and eyeliner along the lash line.

9. Precise Eye shadow Blending Brush-This is a finely pointed soft-bristle brush for precision application. This slender brush is perfect for adding accent touches or pops of color to the eyes.

10. Precise Flat Eye shadow Blending Brush-This  is used for  creating precise and intense eye looks , perfect for packing and blending eye shadow onto the lid with controlled application. Gently press and sweep the flat blending brush across the eyelid to deposit and blend eye shadow, building up color intensity as desired.

20) Large Arc Fan Brush-This fan brush is a versatile makeup brush most commonly used to apply powder products such as highlighter, contour, bronzer, and blush, 

Country Of Origin : India

Manufactured By: Mystique Hair

Plot No.2, SU Block Pitampura, New Delhi -110034 (INDIA)

Earliest Expiry: 03/29

6. Recode 50 ML Perfect Grip Spray - Makeup Fixer

The product is regularly priced at ₹349 but is now available for just ₹299. Grab the deal now!

Recode Perfect Grip Spray - 50 ML

Exceptionally Fine Mist For Superior Makeup Hold

DEWY FINISH

Shake Well Before Use

   
 Unlock a flawless, dewy finish with our innovative bi-phase setting spray. This shockingly fine formula combines a water-based phase and an oil-based phase for superior makeup hold.

Supercharged with:

Aloe juice for  intense hydration.Squalane for antioxidant protection.Green tea seed oil for soothing benefits.

Perfect for achieving a fresh, flawless look that lasts all day.

Shake to activate the power of both phases and enjoy.

Best Makeup Fixer Spray in India

Directions for Use :

1.         Close your eyes and hold the mist 15 cm away from your face and neck.

2.         Gently spray the mist, covering your face and neck evenly.

Can be used before makeup to prep skin or after makeup to set your makeup.

Precautions :

~          For external use only. Avoid ingesting or using internally.

~          Keep out of reach of children to avoid accidental ingestion or misuse.

~          If product comes into contact with eyes, rinse immediately with plenty of water.

~          Discontinue use if irritation or sensitivity occurs.

INGREDIENTS :

Aqua, Glycerin, Propylene Glycol, Aloe Barbadensis Leaf Juice, PEG-40 Hydrogenated Castor Oil, Polyvinylpyrrolidone, Caprylic/Capric Triglyceride, Simmondsia Chinensis Seed Oil, Camellia Sinensis Oil, Squalane, Vitamin E, Potassium Sorbate, Sodium Benzoate, Disodium EDTA, Phenoxyethanol, CI 42090,  CI 19140

Marketed By :RECODE STUDIOS PVT. LTD., #1809, RG Trade Tower, 18th Floor Netaji Subhash Palace, New Delhi - 110034

Manufactured By :AG HERBAL,Kh. No. 3, Near HRTC Workshop,Sec-01, Parwanoo, Solan, Himachal Pradesh-173220

M.L. No. : HIM/COS/20/303

Earliest Expiry : - 01/28

7. Recode Liquid Blusher 15 G - 04 Born to Shine

The product is available for just ₹399. Grab the deal now!

Recode Liquid Blusher – 04 Born to Shine

Give your cheeks a healthy, radiant glow with Recode's Liquid Blusher.

Key Benefits:

- Liquid, creamy texture
- Dewy, radiant finish
- Long-lasting color
- Nourishing ingredients (squalane, shea butter, hyaluronic acid)
- Vegan and cruelty-free formula

Product Features:

- Weight: 15g
- Shade: 04 Born to Shine

- Suitable for everyday use

Ingredients:

- Squalane (hydrating)
- Shea Butter (moisturizing)
- Hyaluronic Acid (plumping)
- Vegan-friendly, cruelty-free

Application Tips:

1. Apply to apples of cheeks, cheekbones or desired areas.
2. Blend with fingertips for seamless integration.
3. Buildable color for customized look.

Why Choose Recode Liquid Blusher:

- Effective, gentle formula
- Suitable for all skin types
- Long-lasting, radiant color
- Cruelty-free, vegan-friendly
- Perfect for everyday use

Experience a natural-looking flush with Recode Liquid Blusher.

Mfd by : Lamior Pvt. Ltd.Block 296, BaleshwarSurat-394315 (India)

M.L. No.GC/1346

Earliest Expiry : 01/28

 Country Of Origin : India

8. Recode Liquid Blusher 15 G - 03 Full of Stars

The product is available for just ₹399. Grab the deal now!

Recode Liquid Blusher – 03 Full of Stars

Give your cheeks a healthy, radiant glow with Recode's Liquid Blusher.

Key Benefits:

- Liquid, creamy texture
- Dewy, radiant finish
- Long-lasting color
- Nourishing ingredients (squalane, shea butter, hyaluronic acid)
- Vegan and cruelty-free formula

Product Features:

- Weight: 15g
- Shade: 03 Full of Stars
- Suitable for everyday use

Ingredients:

- Squalane (hydrating)
- Shea Butter (moisturizing)
- Hyaluronic Acid (plumping)
- Vegan-friendly, cruelty-free

Application Tips:

1. Apply to apples of cheeks, cheekbones or desired areas.
2. Blend with fingertips for seamless integration.
3. Buildable color for customized look.

Why Choose Recode Liquid Blusher:

- Effective, gentle formula
- Suitable for all skin types
- Long-lasting, radiant color
- Cruelty-free, vegan-friendly
- Perfect for everyday use

Experience a natural-looking flush with Recode Liquid Blusher.

Mfd by : Lamior Pvt. Ltd.Block 296, BaleshwarSurat-394315 (India)

M.L. No.GC/1346

Earliest Expiry : 01/28 

Country Of Origin : India

9. Recode Liquid Blusher 15 G - 02 One More Time

The product is available for just ₹399. Grab the deal now!

Recode Liquid Blusher - 02 One More Time

Give your cheeks a healthy, radiant glow with Recode's Liquid Blusher.

Key Benefits:

- Liquid, creamy texture
- Dewy, radiant finish
- Long-lasting color
- Nourishing ingredients (squalane, shea butter, hyaluronic acid)
- Vegan and cruelty-free formula

Product Features:

- Weight: 15g
- Shade: 02 One More Time
- Suitable for everyday use

Ingredients:

- Squalane (hydrating)
- Shea Butter (moisturizing)
- Hyaluronic Acid (plumping)
- Vegan-friendly, cruelty-free

Application Tips:

1. Apply to apples of cheeks, cheekbones or desired areas.
2. Blend with fingertips for seamless integration.
3. Buildable color for customized look.

Why Choose Recode Liquid Blusher:

- Effective, gentle formula
- Suitable for all skin types
- Long-lasting, radiant color
- Cruelty-free, vegan-friendly
- Perfect for everyday use

Experience a natural-looking flush with Recode Liquid Blusher.

Mfd by : Lamior Pvt. Ltd.Block 296, BaleshwarSurat-394315 (India)

M.L. No.GC/1346

Earliest Expiry : 01/28 

Country Of Origin : India

10. Recode Liquid Blusher 15 G - 01 Poker Face

The product is available for just ₹399. Grab the deal now!

Recode Liquid Blusher - 01 Poker Face 

Give your cheeks a healthy, radiant glow with Recode's Liquid Blusher.

Key Benefits:

- Liquid, creamy texture
- Dewy, radiant finish
- Long-lasting color
- Nourishing ingredients (squalane, shea butter, hyaluronic acid)
- Vegan and cruelty-free formula

Product Features:

- Weight: 15g
- Shade: 01 Poker Face 
- Suitable for everyday use

Ingredients:

- Squalane (hydrating)
- Shea Butter (moisturizing)
- Hyaluronic Acid (plumping)
- Vegan-friendly, cruelty-free

Application Tips:

1. Apply to apples of cheeks, cheekbones or desired areas.
2. Blend with fingertips for seamless integration.
3. Buildable color for customized look.

Why Choose Recode Liquid Blusher:

- Effective, gentle formula
- Suitable for all skin types
- Long-lasting, radiant color
- Cruelty-free, vegan-friendly
- Perfect for everyday use

Experience a natural-looking flush with Recode Liquid Blusher.

Mfd by : Lamior Pvt. Ltd.Block 296, BaleshwarSurat-394315 (India)

M.L. No.GC/1346

Earliest Expiry : 01/28

 Country Of Origin : India

Conclusion

Shark Tank India has proved to be a top-notch platform where you can give wings to your dreams and bring them to life.

But Wait!!! If you have read this article, you are a business enthusiast and a Shark Tank fan, so why not take this information to the next level? Stay tuned because every single detail of this show will be updated for you only on our website, SharkTankSeason.com. And Good Luck!