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How did a Shikanji brand make its way to Shark Tank India?

Hridyanshi Mishra

·

Feb 19 2025

How did a Shikanji brand make its way to Shark Tank India?

In the entrepreneurial world, where dreams face tough challenges, few tales are as remarkable as that of Jain Shikanji. This is the story of a lemonade brand that didn't just begin but went on to achieve massive success. It even caught the attention of investors and viewers alike on Shark Tank India.

Let's dive straight into the world of Jain Shikanji and its success on the Shark Tank India platform.

The Origin of Jain Shikanji

All this began 64 years ago in 1957 on the streets of Modinagar, Uttar Pradesh, where a small lemonade stand became the birthplace of a culinary revolution.

Anubhav Jain, the founder of Jain Shikanji, wanted to keep his family tradition alive. With a secret family recipe passed down through generations, Jain Shikanji quickly gained popularity for its authentic taste and commitment to quality.

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As time passed, Anubhav realized the need to adapt to changing times and nurture a wider audience. Therefore, Jain Shikanji expanded its offerings and introduced a range of pre-mix powders. This new invention featured signature lemonade powder and covered an array of unique blends such as chaat masala, thandai powder, achaar, and chai masala.

Business Goals of Jain Shikanji

Anubhav Jain's vision was simple yet profound– to offer authentic and uncompromising quality to its customers. With a keen understanding of people's preferences and diverse tastes across India, Jain Shikanji aimed to reach nationwide.

Anubhav made a strategic decision to address the issue of duplicity by launching a separate company named HBMB Products. This ensured that Jain Shikanji's products were unique. They want to stand out in the market by being creative and staying true to their traditions.

In the future, Jain Shikanji wants to grow its business in new places. They saw the canned lemonade would be great for getting younger people interested. Anubhav decided to use cans over plastic cups to maintain the freshness.

How much did they raise from sharks?

However, Jain Shikanji's journey was not a cakewalk. During the COVID pandemic, Jain Shikanji suffered a massive setback and could not achieve their goal of ₹ 50 lakhs rupees.

To come back even stronger, Anubhav wanted to introduce his top-quality Shikanji brand to India. So, he went on a show called Shark Tank. He asked for ₹ 40 lakhs in exchange for 8% of his company.

After some discussion, Vineeta, Ashneer, Anupam, and Aman agreed to invest ₹ 40 lakhs in 30% of the company, making it worth a whopping ₹ 1.33 crore.

How did Jain Shikanji crack the deal?

The key to Jain Shikanji's success on Shark Tank India was the compelling pitch which displayed their unique value proposition and growth potential. Their unique Shikanji masala, made of various ingredients such as black pepper, clove, pudina, anar dana, etc., is a healthy lifestyle choice for today's generation.

While talking, Anubhav mentioned his idea of opening small shops in different cities to deal with the lower demand for Shikanji during summer in the north. However, the sharks suggested selling the pre-mixed Shikanji powder only to other countries because they thought more people would like it that way.

Even when their business made good money for years, they always remembered what their customers liked. They stayed true to their customers' tastes, which impressed the sharks and led to a successful deal. Anubhav also showed humility by listening to the sharks' advice about the kiosk strategy, which made the deal even more likely to succeed.

Jain Shikanji's growth after Shark Tank

Once Jain Shikanji appeared on Shark Tank India, everyone started paying attention to them. With the sharks supporting them, Jain Shikanji's sales shot up, and they made almost twice as much money.

This significant TV exposure helped Jain Shikanji connect with people all over India. Although they did a lot of marketing and made their packaging look nice, the taste of their shikanji stayed just as good as ever.

Conclusion

When we think about Jain Shikanji's fantastic journey, we've learned three big lessons: – the power of consistency, passion, and belief in one's perception. They started small but ended up victorious. Their story is a ray of hope and inspiration for dreamers and achievers everywhere.

Let's cheer for Jain Shikanji's success and celebrate people who dare to follow their dreams. They keep reaching new goals and improving the beverage industry. And one thing is sure: the best is yet to come for Jain Shikanji.

If you dare to dream big and seek inspiration and insights into the business world, look no further than sharktankseason.com. We bring you captivating stories of companies that made their mark on Shark Tank India and continue to thrive in business. Stay tuned for more inspiring tales of success and innovation.

FAQs on Jain Shikanji

Are Jain Shikanji and HBMB Food Products two different companies?

"Yes, HBMB Food Products operates as a separate entity while keeping Jain Shikanji as a main brand."

Which is the most famous product of Jain Shikanji and why?

"Instant pre-mix Shikanji powder is the most famous product made by mixing various ingredients such as black pepper, anar dana, pudina, etc."

Who laid the foundation of Jain Shikanji?

"Anubhav Jain is the founder of Jain Shikanji and owns HBMB Food Products Private Limited."

When was HBMB Food Private Limited established?

"Anubhav Jain established his own company, HBMB Food Private Limited, in 2017, located in Ghaziabad, Uttar Pradesh."

Did Jain Shikanji raise a deal on Shark Tank?

"Yes, Jain Shikanji got an investment of 40 lakhs in exchange for a 30% stake in the company."

How many sharks invested in Jain Shikanji?

"There were four sharks: Aman, Anupam, Ashneer and Vineeta, who invested in Jain Shikanji together."

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