SharkTankSeason
·
Mar 13 2025
FAE Beauty, a Mumbai based brand, appeared on Shark Tank India Season 4, seeking an investment of ₹ 1 Crore for 1% Equity, valuing the company at ₹ 100 Crore.
FAE, which stands for Free and Equal Beauty creates and conceptualizes products that work for every shade of brown skin. The brand currently retails buildable matte lipsticks, 2 in 1 mascara brow gel, base coat mascara primer, and multi use lipgloss in a unique roller ball pen. Our Products are Vegan and Cruelty Free.
The brand's pitch impressed all the sharks. However, in the final deal, FAE Beauty secured an investment of ₹ 1 Crore for 1.5% Equity from Aman Gupta, Namita Thapar bringing the company's valuation to ₹ 66.67 Crore.
Here are the range of product(s) that FAE Beauty offers:
Quantity: 7.5 g
What is it: Introducing - Double Dew a buttery, all-over illuminator for dewy, skin-kissed skin. This silky, skin-loving, buildable highlighter blends seamlessly - so you can create a subtle, natural-looking glow, or go all out to look like a glazed doughnut. The light-reflecting formula with ultra-fine shimmer melts into the skin, enhancing the high points of your face with a soft, radiant finish. Double Dew is more than just make up - it is powered with Kaolin Clay, which absorbs excess oil from the skin, giving you a glowy finish that stays put all day without looking greasy.
Why You’ll Love It:
How to Use:
Shade Range:
Prism – A soft pink illuminator.
Beam – A rosè champagne illuminator.
Solar – A dusty gold illuminator.
Comet – A rich bronze illuminator.
What Makes It Special: Double Dew is multi-use, effortless, and designed to work for every skin tone—from light to deep, cool to warm. No chalky cast, no grey undertones, just a seamless, skin-enhancing glow that adapts to you. You can expect each shade to look unique on different skin tones - since undertones play a big role in how warm, cool, or pigmented highlighters look.
Best before 36 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
What is it: Introducing - Double Dew a buttery, all-over illuminator for dewy, skin-kissed skin. This silky, skin-loving, buildable highlighter blends seamlessly - so you can create a subtle, natural-looking glow, or go all out to look like a glazed doughnut. The light-reflecting formula with ultra-fine shimmer melts into the skin, enhancing the high points of your face with a soft, radiant finish. Double Dew is more than just make up - it is powered with Kaolin Clay, which absorbs excess oil from the skin, giving you a glowy finish that stays put all day without looking greasy.
Why You’ll Love It:
How to Use:
Shade Range:
Prism – A soft pink illuminator.
Beam – A rosè champagne illuminator.
Solar – A dusty gold illuminator.
Comet – A rich bronze illuminator.
What Makes It Special: Double Dew is multi-use, effortless, and designed to work for every skin tone—from light to deep, cool to warm. No chalky cast, no grey undertones, just a seamless, skin-enhancing glow that adapts to you. You can expect each shade to look unique on different skin tones - since undertones play a big role in how warm, cool, or pigmented highlighters look.
Best before 36 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
What it is: A bundle containing one SPF Juice in a 50 ml tube and one Double Dew in a colour of your choice for less $$
Why it’s special:
Double Dew is a buttery, all-over illuminator for dewy, skin-kissed skin. This silky, skin-loving, buildable highlighter blends seamlessly - so you can create a subtle, natural-looking glow, or go all out to look like a glazed doughnut. The light-reflecting formula with ultra-fine shimmer melts into the skin, enhancing the high points of your face with a soft, radiant finish. Double Dew is more than just make up - it is powered with Kaolin Clay, which absorbs excess oil from the skin, giving you a glowy finish that stays put all day without looking greasy.
Why You’ll Love It:
How to Use:
Shade Range:
Prism – A soft pink illuminator.
Beam – A rosè champagne illuminator.
Solar – A dusty gold illuminator.
Comet – A rich bronze illuminator.
What Makes It Special: Double Dew is multi-use, effortless, and designed to work for every skin tone—from light to deep, cool to warm. No chalky cast, no grey undertones, just a seamless, skin-enhancing glow that adapts to you. You can expect each shade to look unique on different skin tones - since undertones play a big role in how warm, cool, or pigmented highlighters look.
Best before 36 months from Mfd
SPF Juice
What it is: Say bye to SPF’s that are thick, silicone-y, and leave terrible white casts. SPF Juice is hands down the most important part of any skincare routine - a product so effective (hello SPF 50+ PA++++) yet so lightweight, you'll almost forget you're wearing any.
Why it’s special:
Who it's for:
How to use:
When to use:
How much to use:
PSA: We recommend patch testing all skincare products on your arm or neck 24 hours before using. Store in a cool dry place and avoid direct contact with eyes. Rinse immediately if the product gets into the eyes, contact a medical professional if irritation persists.
For external use only.
Keep out of reach of children.
Best before 24 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
What it is: A bundle containing one Double Dew and one Lip Whip in a colour of your choice for less $$
Why it’s special:
Double Dew is a buttery, all-over illuminator for dewy, skin-kissed skin. This silky, skin-loving, buildable highlighter blends seamlessly - so you can create a subtle, natural-looking glow, or go all out to look like a glazed doughnut. The light-reflecting formula with ultra-fine shimmer melts into the skin, enhancing the high points of your face with a soft, radiant finish. Double Dew is more than just make up - it is powered with Kaolin Clay, which absorbs excess oil from the skin, giving you a glowy finish that stays put all day without looking greasy.
Why You’ll Love It:
How to Use:
Shade Range:
Prism – A soft pink illuminator.
Beam – A rosè champagne illuminator.
Solar – A dusty gold illuminator.
Comet – A rich bronze illuminator.
What Makes It Special: Double Dew is multi-use, effortless, and designed to work for every skin tone—from light to deep, cool to warm. No chalky cast, no grey undertones, just a seamless, skin-enhancing glow that adapts to you. You can expect each shade to look unique on different skin tones - since undertones play a big role in how warm, cool, or pigmented highlighters look.
Best before 36 months from Mfd
Lip Whip is a mousey, rich, 12H long-wear liquid matte lipstick that screams comfort. Its smooth, velvety texture ensures you get the benefits of a long-lasting liquid lipstick while feeling so comfortable, you'll forget you have anything on.
How to use: Swirl the wand inside the tube to ensure you are picking up enough product. Use the precise applicator to apply a generous coat of lip whip on your lips and allow it to dry for 60 seconds. Enjoy the comfortable, matte formula and re-apply as needed.
Usage Instructions: It is advisable to apply this product on bare lips, and not on top of lip balm or any petroleum jelly products for optimal results.
What's the shade range like? Lip Whip comes in a range of versatile shades of nudes and reds. There's something for every skin tone here - from peachy, pinky nudes, to caramelly, chocolatey nudes and a collection of red shades for every skin tone.
Bang - A Nude Rose Pink
Wet - A Warm Blush Pink
Edge - A Warm Rouge Pink
Screw - A Rosewood Brown
Cherry - A Warm Berry Pink
Cuff - A Cold Nude Brown
Buns - A Cold Mocha Brown
Safeword - A Warm Cinnamon Brown
Nut - A Warm Chocolate Brown
Stroke - A Cold Espresso Brown
Bone - A Cold Caramel Brown
Peach - A Warm Coral Brown
Grind - A Warm Pecan Brown
Dare - A Warm Rusty Brown
Ride - A Warm Gingerbread Brown
Thirsty - A Warm Brick Brown
Strap - A Cold Stone Brown
Slip - A Warm Plum Nude
Lucky - A Warm Rosewood Pink
Tempt - A Warm Mahogany Bite - Chilly Pepper Red
Tease - Hot Scarlet Red
Revenge - Deep Garnet Red
Toxic - Black Currant Red
Best before 24 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
What it is: A bundle containing one Double Dew & one Peptide Glaws Gloss in colours of your choice
Why it’s special:
Double Dew is a buttery, all-over illuminator for dewy, skin-kissed skin. This silky, skin-loving, buildable highlighter blends seamlessly - so you can create a subtle, natural-looking glow, or go all out to look like a glazed doughnut. The light-reflecting formula with ultra-fine shimmer melts into the skin, enhancing the high points of your face with a soft, radiant finish. Double Dew is more than just make up - it is powered with Kaolin Clay, which absorbs excess oil from the skin, giving you a glowy finish that stays put all day without looking greasy.
Why You’ll Love It:
How to Use:
Shade Range:
Prism – A soft pink illuminator.
Beam – A rosè champagne illuminator.
Solar – A dusty gold illuminator.
Comet – A rich bronze illuminator.
What Makes It Special: Double Dew is multi-use, effortless, and designed to work for every skin tone—from light to deep, cool to warm. No chalky cast, no grey undertones, just a seamless, skin-enhancing glow that adapts to you. You can expect each shade to look unique on different skin tones - since undertones play a big role in how warm, cool, or pigmented highlighters look.
Best before 36 months from Mfd
**Peptide Glaws Gloss** is an incredibly shiny, feel-good formula that nourishes & conditions to give you smoother, fuller-looking lips
What is it: Glaws Gloss is a cushiony, nourishing, highly moisturizing & shiny formulation that has the look of a gloss, the slip & feel of a lip oil, and the benefits of a peptide lip treatment.
Why it’s special:
How to use: Squeeze the tube to release the product and apply on your lips as desired. Re-apply when needed for maximum shine. Wear Peptide Glaws Gloss alone, over lipstick, or with a lip liner!
Shades: Peptide Glaws Gloss comes in a range of 6 shades, from sheer shimmery, to opaque pigmented colors - there's something in the collection for everyone
Shade - Emerging - Rose Gold Sheer Shimmer
Shade - Transforming - Unicorn Sheer Shimmer
Shade - Sizzling - Sheer Cherry Red
Shade - Living - Rosewood Pink
Shade - Giving - Warm Barbie Pink
Shade - Soaring - Nude Brown
Best before 24 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
What it is: A bundle containing one Double Dew and one Lush Blush in a colour of your choice for less $$
Why it’s special:
Double Dew is a buttery, all-over illuminator for dewy, skin-kissed skin. This silky, skin-loving, buildable highlighter blends seamlessly - so you can create a subtle, natural-looking glow, or go all out to look like a glazed doughnut. The light-reflecting formula with ultra-fine shimmer melts into the skin, enhancing the high points of your face with a soft, radiant finish. Double Dew is more than just make up - it is powered with Kaolin Clay, which absorbs excess oil from the skin, giving you a glowy finish that stays put all day without looking greasy.
Why You’ll Love It:
How to Use:
Shade Range:
Prism – A soft pink illuminator.
Beam – A rosè champagne illuminator.
Solar – A dusty gold illuminator.
Comet – A rich bronze illuminator.
What Makes It Special: Double Dew is multi-use, effortless, and designed to work for every skin tone—from light to deep, cool to warm. No chalky cast, no grey undertones, just a seamless, skin-enhancing glow that adapts to you. You can expect each shade to look unique on different skin tones - since undertones play a big role in how warm, cool, or pigmented highlighters look.
Best before 36 months from Mfd
Lush Blush is a featherlight, creamy liquid blush with a seamless, serum-like finish for a radiant, lit-from-within flush of colour. Blendable & buildable - Lush Blush is long-lasting (think 8H long) and extremely easy to blend.
Why it’s special: Lush Blush’s creamy, serum-like formula allows you to easily blend the product for a soft, diffused, healthy-looking wash of colour. It is weightless, yet richly pigmented, so you can build it up, or play it down based on your mood.
No more streaky, cakey, patchy-looking blush - Lush Blush will give you a seamless, soft wash of colour that will last all day or night. Not just high-performing colour - this formula is built with our unique Bloom Blend - that will give your skin a healthy, lit-from-within glow.
Lush Blush truly draws from nature in more ways than one with our unique Bloom Blend - a blend of 3 floral extracts so your cheeks don't just look flushed with colour but also healthy, radiant & hydrated as you wear the product.
What's the shade range like?: In true FAE fashion, we surveyed the market and conducted tons of focus groups to arrive at one of the largest launch collections of liquid blush in India. Lush Blush comes in 10 diverse, richly pigmented, inclusive shades that are so yummy and universal, you’ll have a hard time buying just one. From vibrant pinks (try it, its one of those hidden gem colours) to warm nudes, and deep purples - there's something for everyone & every skin tone.
Fizzy - Warm Soft Coral
Wifey - Warm Beet Pink Silly - Soft Caramel Brown
Witty - Ballet Shoe Pink
Nutty - Rosewood Pink
Baki - Warm Lavender Mauve
Tabby - Sun-kissed Orange
Spicy - Warm Raspberry Saucy – Warm Cherry Red
Lazy - Deep Plum
How does Lush Blush Feel? Lush Blush has a soft, creamy, serum like consistency with an extremely weightless feel. You can expect a natural looking, diffused, dewy finish from this product!
How to Use: Using the applicator, apply 1-2 dots on the cheeks. Gently blend into the skin using fingertips for a seamless, soft flush of color. Add more product to build up as desired. Lush Blush can also be blended with a brush or sponge.
Best Before 36 months from date of manufacture
What is it: Introducing - our first-ever miniature collection. The Mini Peptide Glaws Gloss Trio - a set of three of our award-winning peptide lip glosses in our best-selling shades. The Mini Peptide Glaws Gloss Trio is the perfect way to try some FAE before committing to a full-sized product.
Our community favourite peptide-enriched formula has the shine of a gloss, the slip & feel of a lip oil and the nourishment of a lip treatment. Say hello to glossier, juicier and fuller lips - with our cutest, most giftable launch yet!
Why it’s special:
How to use**:** Squeeze the tube to release the product and apply on your lips as desired. Re-apply as needed for maximum shine. Wear Peptide Glaws Gloss alone, over lipstick, or with a lip liner!
Due to movement during transit, you might notice that the product in your gloss tube is settled on one side/moves towards the bottom of the tube. This is normal! You can shake the tube to even out the product if you wish, and feel free to use as normal!
CLICK HERE FOR A FULL INGREDIENT LIST
Best Before 24 months from date of manufacture
Quantity: 10ml
Sample Size. Not for Individual Sale
What it is: Say bye to SPF’s that are thick, silicone-y, and leave terrible white casts. SPF Juice is hands down the most important part of any skincare routine - a product so effective (hello SPF 50+ PA++++) yet so lightweight, you'll almost forget you're wearing any.
Why it’s special:
Who it's for:
How to use:
When to use:
How much to use:
PSA: We recommend patch testing all skincare products on your arm or neck 24 hours before using. Store in a cool dry place and avoid direct contact with eyes. Rinse immediately if the product gets into the eyes, contact a medical professional if irritation persists.
For external use only.
**Keep out of reach of children.
**
Best before 24 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
**_Quantity: 5.5ml
_**What is it: Lush Blush is a featherlight, creamy liquid blush with a seamless, serum-like finish for a radiant, lit-from-within flush of colour. Blendable & buildable - Lush Blush is long-lasting (think 8H long) and extremely easy to blend.
Why it’s special: Lush Blush’s creamy, serum-like formula allows you to easily blend the product for a soft, diffused, healthy-looking wash of colour. It is weightless, yet richly pigmented, so you can build it up, or play it down based on your mood.
No more streaky, cakey, patchy-looking blush - Lush Blush will give you a seamless, soft wash of colour that will last all day or night. Not just high-performing colour - this formula is built with our unique Bloom Blend - that will give your skin a healthy, lit-from-within glow.
Lush Blush truly draws from nature in more ways than one with our unique Bloom Blend - a blend of 3 floral extracts so your cheeks don't just look flushed with colour but also healthy, radiant & hydrated as you wear the product.
Bloom Blend
Hibiscus Extract - Naturally increases radiance, helps maintain skin moisture, giving your complexion a dewy, plump finish
Magnolia Extract - Soothing & anti-inflammatory, magnolia extract nourishes and protects the skin
Chamomile Extract - Reduces inflammation & irritation while actively conditioning the skin to enable a smooth, seamless-looking blush application
What's the shade range like?: In true FAE fashion, we surveyed the market and conducted tons of focus groups to arrive at one of the largest launch collections of liquid blush in India. Lush Blush comes in 10 diverse, richly pigmented, inclusive shades that are so yummy and universal, you’ll have a hard time buying just one. From vibrant pinks (try it, its one of those hidden gem colours) to warm nudes, and deep purples - there's something for everyone & every skin tone.
Fizzy - Warm Soft Coral
Wifey - Warm Beet Pink Silly - Soft Caramel Brown
Witty - Ballet Shoe Pink
Nutty - Rosewood Pink
Baki - Warm Lavender Mauve
Tabby - Sun-kissed Orange
Spicy - Warm Raspberry Saucy – Warm Cherry Red
Lazy - Deep Plum
How does Lush Blush Feel? Lush Blush has a soft, creamy, serum like consistency with an extremely weightless feel. You can expect a natural looking, diffused, dewy finish from this product !
Easy Blend Formula: Lush Blush’s Easy Blend Formula ensures that make-up noobs and nerds alike can easily apply, and re-apply it throughout the day. A big pain point that we heard our community express blushes in the market was their tendency to be streaky, or difficult to blend. While developing Lush Blush - we had the clear objective to make it mistake-proof, and easy to blend - with your fingers, a brush, or a beauty blender. With this formula, you won't need to worry about streaking, or staining, instead, you can comfortably apply and blend it with your fingers, or any tool of your choice for a seamless, soft, diffused finish. The pigment load in this formula ensures it is mistake-proof, yet buildable, so you can increase the intensity of your look as you wish.
How to Use: Using the applicator, apply 1-2 dots on the cheeks. Gently blend into the skin using fingertips for a seamless, soft flush of color. Add more product to build up as desired. Lush Blush can also be blended with a brush or sponge.
CLICK HERE FOR A FULL INGREDIENT LIST
Best Before 36 months from date of manufacture
What it is: A 6 Step Skin Care Routine to cleanse, hydrate, strengthen and protect your skin. This set comes with:
Why it’s special:
PSA: We recommend patch testing all skincare products on your arm or neck 24 hours before using. Store in a cool dry place and avoid direct contact with eyes. Rinse immediately if the product gets into the eyes, contact a medical professional if irritation persists.
For external use only.
Keep out of reach of children.
Best before 24 months from Mfd
CLICK HERE FOR A FULL INGREDIENT LIST
Shark Tank India has proved to be a top-notch platform where you can give wings to your dreams and bring them to life.
But wait! Do you want to learn more about Shark Tank or understand how to create a sizzling pitch better? You know where to find that! Only on our website, SharkTankSeason.com.
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