SharkTankSeason
·
Mar 13 2025
Ethik, a Bangalore based brand, appeared on Shark Tank India Season 1, seeking an investment of ₹ 15 Lakhs for 5% equity, valuing the company at ₹ 3 Crore.
Ethik is India's first premium non-leather fashion brand for men. Started in 2013, we're the pioneers of vegan footwear & accessories in India. In 2022, we showcased our vegan shoes, vegan wallets & vegan belts on Shark Tank India Season 1.
The Ethik pitch failed to impress the sharks, as they raised concerns about its business viability, scalability, and long-term sustainability. Despite the founders' efforts to justify their business model and growth potential, they were unable to convince the investors. As a result, the startup left the Shark Tank India Season 1 stage without securing a deal or funding.
Here are the range of product(s) that Ethik offers:
Type: Formal Vegan Belt
Buckle : Gun_Metal
Strap**:** Reversible
**Width:** 35mm
Crafted with precision and attention to detail, Elite embodies a perfect balance of style and durability. Its sleek design, premium construction and reversible functionality, makes it a standout accessory, effortlessly complementing a wide range of looks. Designed for those who appreciate understated elegance, Elite is a symbol of refined taste and confidence.
Type: Semi-formal Vegan Belt
Buckle : Silver
Strap**:** Reversible
**Width:** 35mm
With its reversible design and a contemporary twist on a classic accessory, Urban is designed for those who move seamlessly between formal and semi-formal settings, embodying confidence and versatility. Crafted for durability, this belt combines form and function, making it an essential addition to any wardrobe. Perfect for the individual who values style without compromising on comfort.
Type: Formal Vegan Belt
Buckle : Gun-Metal
Strap**:** Reversible
**Width:** 35mm
A belt that speaks of timeless craftsmanship and enduring style, Legacy is designed for those who appreciate the finer details. With its sleek finish, premium build & reversible design, it offers a refined yet versatile look, making it a staple accessory for any wardrobe. Built to last, Legacy is a statement of sophistication and reliability.
Type: Formal Vegan Belt
Buckle : Gun_Metal
Strap**:** Reversible
**Width:** 35mm
Crafted with precision and attention to detail, Elite embodies a perfect balance of style and durability. Its sleek design, premium construction and reversible functionality, makes it a standout accessory, effortlessly complementing a wide range of looks. Designed for those who appreciate understated elegance, Elite is a symbol of refined taste and confidence.
Type: Formal Vegan Belt
Buckle : Gun-Metal
Strap**:** Reversible
**Width:** 35mm
A belt that speaks of timeless craftsmanship and enduring style, Legacy is designed for those who appreciate the finer details. With its sleek finish, premium build & reversible design, it offers a refined yet versatile look, making it a staple accessory for any wardrobe. Built to last, Legacy is a statement of sophistication and reliability.
Type: Semi-formal Vegan Belt
Buckle : Silver
Strap**:** Reversible
**Width:** 35mm
With its reversible design and a contemporary twist on a classic accessory, Urban is designed for those who move seamlessly between formal and semi-formal settings, embodying confidence and versatility. Crafted for durability, this belt combines form and function, making it an essential addition to any wardrobe. Perfect for the individual who values style without compromising on comfort.
Color: Brown
Type: Driving Shoes
Sole Color: Black
Finish: Regular Finish
Elevate your footwear collection with the Hamilton, a perfect blend of classic style and modern comfort. These loafers are meticulously crafted from premium PU material, offering a smooth and durable finish. The design features a sophisticated braided strap across the top, adding a touch of subtle elegance. With a cushioned insole and a flexible, non-slip sole, the Hamilton ensures you stay comfortable and stylish throughout your day. Experience the perfect harmony of tradition and innovation with the Hamilton.
Color: Brown
Type: Driving Shoes
Sole Color: Black
Finish: Regular Finish
Introducing the Monarch, a masterfully crafted loafer designed for the modern gentleman. This elegant shoe, made from premium PU material, features a rich hue that exudes sophistication and timeless style. The sleek metal accent on the strap adds a touch of contemporary flair, making it perfect for both formal occasions and casual outings. Comfort is paramount, with a soft insole and flexible outsole ensuring all-day wearability. Elevate your footwear collection with the Monarch, where classic design meets modern luxury.
Color: Brown
Type: Moccasin
Sole Color: Black
Finish: Regular Finish
The Prestige is an exquisite loafer that perfectly blends classic design with modern sensibilities. Crafted from premium PU material, this loafer features a sleek finish, ideal for the discerning man who values style and comfort. The subtle stitching and minimalist design make it a versatile choice for any occasion. Whether paired with a tailored suit or casual chinos, the Prestige offers unmatched elegance and sophistication. Step into luxury with this timeless piece, designed to elevate your everyday wardrobe.
Klassic is what the name suggests. It’s your go-to wallet. 100% microfibre PU material with nylon black lining. It’s different in everything: the looks, the function, the build, and the material. Made with love and precision, Klassic is going to be the ultimate addition to your attire, slipping in and out of your pocket as gracefully as it’d look sitting on a table.
Shark Tank India has proved to be a top-notch platform where you can give wings to your dreams and bring them to life.
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