Eat Better Co secured investment from Namita Thapar on Shark Tank India Season 4

Eat Better Co, a Jaipur based brand, appeared on Shark Tank India Season 4, seeking an investment of ₹ 50 Lakhs for 0.5% Equity, valuing the company at ₹ 100 Crore.

Shop delicious, healthy snacks and feel good about what you eat.

Millet Namkeen - Roasted Not Fried, No Palm Oil Dry-Fruit Laddoos - No Added Sugar Nut Mixes, Seed Mixes & more

Building India's most loved family snacking brand. Shipping PAN India. Available on Swiggy Instamart, Blinkit, Zepto & Amazon.

The brand's pitch impressed all the sharks. However, in the final deal, Eat Better Co secured an investment of ₹ 50 Lakhs for 0.5% Equity from Namita Thapar bringing the company's valuation to ₹ 100 Crore.

Here are the range of product(s) that Eat Better Co offers:

1. Millet Namkeen - Pudina Punch - Pack of 2 - 200 grams

The product is available for just ₹138. Grab the deal now!

Imagine a healthy, crunchy, chatpata alternative to your favorite Chivda or Bhujia—why won’t you eat better, right?

Dive into the zesty freshness of pudina with a tangy-spicy kick that keeps you coming back for more. A superfood mix of Ragi, Jowar, and Rice crispies, perfectly roasted with peanuts and channa for the ultimate crunch.

Product Details

• Healthy Millet Namkeen Snack – Crunchy & zingy
• 😋 Crunchy, chatpata alternative to Chivda/Bhujia & Chips
• Made using - 🌾 Ragi, Jowar, Rice crispies + Peanuts & Channa
• 🏃‍♂️ Great Diet Snack for weight loss – 100% Natural – Low GI Snack
• 💪 Packed with protein, iron, and calcium

2. Ultimate Snack Box - Combo of 12 Healthy Snacks

The product is available for just ₹830. Grab the deal now!

A combo box of twelve, delicious healthy snacks.

1. Hazelnut Chocolate Laddoos 40g
2. Vanilla Chocolate Laddoos 40g
3. Coffee Almond Laddoos 40g
4. Peanut Chocolate Laddoos 40g
5. Orange Chocolate Laddoos 40g
6. Orange Ginger Laddoos 40g
7. Millet Namkeen Desi Masala 100g
8. Millet Namkeen Mango Achari 100g
9. Millet Namkeen Chilli Garlic 100g
10. Sweet Crunchy Nut Mix 40g
11. Chocolate Coasted Almonds 40g
12. Chocolate Coated Cashews 40g

Product Details

All the snacks are -

Made in small batches using natural ingredients.

Namkeen are Roasted - Not fried and no Palm Oil is used.

The Laddoos and Chocolate Coated Nuts dont have any added sugar.

The Laddoos are made using 95% Dry-Fruits and Nuts.

✅ Great for kids

The laddoos are 100% natural, Vegan & Gluten-Free and they release natural nut oil over time. This is normal and proof that it is 100% natural.

3. Assorted Laddoo Box - 24 Laddoos in 6 Different Flavors

The product is available for just ₹394. Grab the deal now!

A box of 24 delicious healthy laddoos in six natural flavours.

Vanilla-Chocolate - Dense flavours of natural cacao, paired with a crunch from the nuts. Mild hints of vanilla to leave a pleasant aftertaste.

Hazelnut-Chocolate - Roasted hazelnuts combine seamlessly with the with the rich sweetness of cacao and dates.

Orange-Chocolate - Rich intense cacao pairs seamlessly with the freshness of oranges. Followed by warm notes of caramel and the nuttiness of roasted almonds.

Orange-Ginger - Roasted peanuts and cashews pared with intense chocolate, warm caramel, and hints of vanilla.

Coffee-Almond - Energy bar meets coffee in a delicious healthy laddoo.

Peanut-Chocolate - Intense chocolate pairs with roasted peanuts & cashews in this nutty sweet bomb. Like a healthy version of a Snickers Bar.

Total 6 packets containing 4 laddoos each. Net weight is 240 grams.

Product Details

✅ Good for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪
✅ No added sugar

🌴 100% Natural, Vegan and Gluten Free

🧂 No artificial flavours or Preservatives

The laddoos are 100% natural and they release natural nut oil over time. This is normal and proof that it is 100% natural.

4. Millet Namkeen Combo - 4*100 grams

The product is available for just ₹276. Grab the deal now!

Imagine a healthy, crunchy, chatapata alternative to your favourite Chivda, or Bhujia why won’t you eat better, right?

Explore a symphony of flavors with our Millet Namkeen Mixture Combo Pack, featuring four irresistible variations that capture the essence of Indian spices and tangy delights.

Desi Masala

A traditional blend of aromatic spices for a classic and flavorful crunch.

Cheesy Garlic

Indulge in the savory goodness of cheese and garlic for a delightful taste sensation.

Mango Achaari

Experience the tangy and spicy notes of pickle mango, reminiscent of authentic Indian pickles.

Chilli Garlic

Savor the spicy kick of chili combined with the aromatic essence of garlic for a bold and zesty snack.

5. Millet Namkeen - Mango Achaari - Pack of 2 - 200 grams

The product is available for just ₹138. Grab the deal now!

Imagine a healthy, crunchy, chatpata alternative to your favourite Chivda, or Bhujia why won’t you eat better, right?

Indulge in the aromatic and zesty flavor of mango pickle in mixture of superfoods like Ragi, Jowar and Rice crispies. 

Product Details

• 🌾 Made with wholesome millets Ragi, Jowar, with Rice crispies, peanuts, mango achari chatpata seasoning roasted in sunflower oil for a nutritious snack time
• 🥭 Tangy Mango Twist: Experience the chatpata taste of achaar with our Mango Achaari flavored millet snack.
• 🍃 Roasted, not fried
• 🚫 Free from palm oil
• 😋 Crunchy and chatpata alternative to Chivda/Bhujia & Chips
• 🍴 Perfect for on-the-go snacking, lunchboxes, or evening treats

6. Quinoa Namkeen - Chilli Lime - Pack of 2 - 200 grams

The product is available for just ₹178. Grab the deal now!

Satisfy your cravings with a burst of flavor and wholesome goodness in every bite with our Chilli Lime Quinoa Namkeen Mixture. Expertly crafted and made from nutritious quinoa, this savory snack combines the tangy zest of lime with a hint of chilli heat for an irresistible taste experience.

Product Details

• 🌾 Made with Quinoa, Rice crispies, peanuts, Pumpkin seeds, Chilli & Lime seasoning roasted in sunflower oil for a nutritious snack time
• 🚫 Great Replacement for unhealthy harmful snacks
• 🍃 Roasted, not fried
• 🚫 Free from palm oil
• 😋 Crunchy and chatpata alternative to Chivda/Bhujia & Chips
• 🍴 Perfect for on-the-go snacking, lunchboxes, or evening treats
• 💪 Rich in Nutrients: Packed with protein, iron, and calcium to support muscle health, boost energy, and improve overall wellness.

7. Lactation Laddoos - Moringa & Amaranth

The product is regularly priced at ₹399 but is now available for just ₹299. Grab the deal now!

Revitalize your postnatal nutrition with our Moringa & Amaranth Lactation Laddoos, where age-old wisdom meets the needs of modern motherhood. These laddoos naturally enhance breast milk production, are rich in antioxidants and high in fiber, supporting both your baby's growth and your own recovery. Indulge in the nurturing power of all-natural ingredients, with no added sugar, for a high-energy snack that’s as beneficial as it is delicious – because you deserve the best support during the most beautiful chapter of life

Product Details

• 🍃 MORINGA'S MILK-BOOSTING MAGIC: Harness the galactagogue powers of Moringa, celebrated for significantly boosting breast milk production while replenishing essential nutrients, aiding postpartum recovery, and fortifying overall maternal health.
• 🌱 SUPERCHARGE WITH AMARANTH: Amaranth is a nutritional powerhouse, rich in protein, fiber, and calcium, vital for supporting bone health, aiding digestion, and promoting cardiovascular wellness for nursing moms.
• 👨‍⚕️ DEVELOPED IN CONSULTATION WITH LACTATION EXPERTS, NUTRITIONISTS AND GYNECOLOGISTS
• 🥥 NUTRIENT-RICH INGREDIENTS: A blend of Dates, Almonds, Raisins, Coconut, Cranberry, Sesame, Amaranth, Moringa, Chia, Ginger, Cinnamon & Nutmeg for wholesome nourishment.
• 🌱 GALACTAGOGUE INGREDIENTS: Featuring Shatavari and Aliv seeds, both recognized for their potential to naturally support lactation and increase breast milk production, making these laddoos an ideal snack for nursing mothers.
• 💪 BONE & HEART HEALTH: Amaranth, rich in protein and calcium, supports bone strength and contributes to heart health and improved digestion.

8. Healthy Snack Box for Kids - Six Snacks Combo

The product is regularly priced at ₹752 but is now available for just ₹599. Grab the deal now!

This delightful assortment of snacks is made with 100% natural ingredients, ensuring that your kids enjoy the tastiest snacks without any added sugars or unhealthy additives.

Product

 Description

Hazelnut Chocolate Dry Fruit Laddoos - Pack of 7

Chocolate hugs hazelnut in a nutty dry-fruit laddoo. Made with 95% dry-fruits & nuts.

Chocolate Coated Almonds - 40 gram pack

Jumbo Almonds coated with jaggery & cacao.

Chocolate Coated Cashews - 40 gram pack

Jumbo Cashews coated with jaggery & cacao.

Peanut Chocolate Laddoos - - Pack of 7

Intense chocolate pairs with roasted peanuts & cashews in this nutty sweet bomb. Like a healthy version of a Snickers Bar. Made with 95% dry-fruits & nuts.

Vanilla Chocolate Laddoos - Pack of 7

Rich creamy vanilla and smooth chocolate blend together with crunchy almonds, cashews and dates. Made with 95% dry-fruits & nuts.

Orange Chocolate Laddoos - Pack of 7

Rich intense chocolate pairs seamlessly with the freshness of oranges. Made with 95% dry-fruits & nuts.

✅ 100% Natural Ingredients

✅ No Added Sugar

✅ Recommended by Nutritionists

✅ Non-Fried, No Maida

✅ Delicious and Nutritious

9. Lactation Laddoos - Aliv & Shatavari

The product is regularly priced at ₹399 but is now available for just ₹299. Grab the deal now!

Nourish your motherhood journey with our specially crafted Lactation Laddoos, designed to support and enhance your natural nursing abilities. Infused with the goodness of Aliv and Shatavari, these laddoos are a time-honored remedy, reimagined for the modern mom. Each bite is packed with ingredients known to boost breast milk supply, balance hormones, and aid postnatal recovery – all while offering the nutritional benefits of high fiber without any added sugar. Experience the perfect blend of care and tradition, in every nourishing bite.

Product Details

• 🌿 ANCIENT WISDOM FOR MODERN MOMS: Enriched with Aliv and Shatavari, traditional herbs known for their health benefits for mothers.
• 🤱 NATURALLY BOOSTS MILK SUPPLY: ALIV & SHATAVARI help increase breast milk production.
• 👨‍⚕️ DEVELOPED IN CONSULTATION WITH LACTATION EXPERTS, NUTRITIONISTS AND GYNECOLOGISTS
  • 🥥 NUTRIENT-RICH INGREDIENTS: A blend of Dates, Almonds, Raisins, Pumpkin Seeds, Coconut, Cashew, Cocoa, Oats, Aliv, and Chia Seeds for wholesome nourishment.
• 🌱 GALACTAGOGUE INGREDIENTS: Featuring Shatavari and Aliv seeds, both recognized for their potential to naturally support lactation and increase breast milk production, making these laddoos an ideal snack for nursing mothers.
• 🌟 HAIR GROWTH & DIGESTIVE HEALTH: Daily consumption promotes hair growth and support digestive health for overall wellness.

10. Chocolate Coated Cashews - Pack of 4 - 160 grams

The product is available for just ₹340. Grab the deal now!

Discover Eat Better Co's Chocolate Cashews – a guilt-free, scrumptious snack for your sweet tooth! Made with 100% natural ingredients, jaggery-sweetened, and perfect for a healthy lifestyle. Our premium roasted cashews are coated in rich, velvety chocolate without added sugar or preservatives.

Product Details

Enjoy these delicious, convenient packs anytime for a quick energy boost or to satisfy cravings. Indulge in Eat Better Co's Chocolate Cashews – your go-to guilt-free treat!

11. Chocolate Coated Almonds - Pack of 4 - 160 grams

The product is available for just ₹340. Grab the deal now!

Eat Better Co's Chocolate Almonds offer a healthy, guilt-free snack alternative. Crafted from 100% natural ingredients and sweetened with mineral-rich jaggery instead of added sugars and preservatives, these premium roasted almonds coated in velvety chocolate satisfy sweet cravings while supporting a healthy lifestyle.

Product Details

Conveniently packaged in a pack of 4, they are perfect for an energy boost, a post-workout snack, or a delicious indulgence any time of the day.

12. Millet Namkeen - Chilli Garlic - Pack of 2 - 200 grams

The product is available for just ₹138. Grab the deal now!

Imagine a healthy, crunchy, chatpata alternative to your favourite Chivda or Bhujia why won’t you eat better, right?

Savor the spicy kick of chilli combined with the aromatic essence of garlic for a bold and zesty snack. Everything seasoned in superfood mix like Ragi, Jowar and Rice crispies roasted with peanuts and channa.

Product Details

• Healthy Millet Namkeen Snack – Crunchy &🌶️
• 😋 Crunchy, chatpata alternative to Chivda/Bhujia & Chips
• Made using - 🌾 Ragi, Jowar, Rice crispies + Peanuts & Channa
• 🏃‍♂️ Great Diet Snack for weight loss – 100% Natural – Low GI Snack
• 💪 Packed with protein, iron, and calcium

This spicy, crunchy delight is all set to become your favourite anytime snack.

13. Millet Namkeen - Desi Masala - Pack of 2 - 200 grams

The product is available for just ₹138. Grab the deal now!

Imagine a healthy, crunchy, chatpata alternative to your favourite Chivda or Bhujia why won’t you eat better, right?

• Healthy Millet Namkeen with Organic Indian Spices
• 😋 Crunchy, chatpata alternative to Chivda/Bhujia & Chips
• 🌿 100% Natural Snack Made using - 🌾 Ragi, Jowar, Rice crispies + Peanuts & Channa
• 🏃‍♂️ Great Diet Snack for weight loss - Low GI Snacks
• 💪High in protein, iron, and calcium
• NO ADDED PRESERVATIVES

Product Details

This spicy, crunchy delight is all set to become your favourite anytime snack. 

Crunchy, chatapata & filling are some words people use to describe the Millet Namkeen

14. Orange Ginger Laddoos - No Added Sugar | 100% Natural

The product is available for just ₹99. Grab the deal now!

Enjoy the sweet and tangy flavors of orange & ginger in a delicious, chewy dry-fruit laddoo.

Ingredients

Dates, Cashews, Raisins, Almonds, Coconut, Chia Seeds, Orange Oil & Ginger & Sea Salt

Product Details

🌴 100% Natural, Vegan and Gluten Free - NO ADDED SUGAR

🧂 No artificial flavours or Preservatives

✅ Great for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪

The laddoos release natural nut oil over time. This is normal and proof that it is 100% natural.

15. Coffee Almond Laddoos - No Added Sugar | 100% Natural

The product is available for just ₹99. Grab the deal now!

Enjoy the rich flavor of coffee & nutty almonds in every bite. This healthy dry-fruit laddoo is great for on-the-go energy & pure flavor delight for coffee lovers.

Ingredients

Dates, Almonds, Coconuts, Oats, Coffee, Chia Seeds & Sea Salt.

Product Details

🌴 100% Natural, Vegan and Gluten Free - NO ADDED SUGAR

🧂 No artificial flavours or Preservatives

✅ Great for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪

A sweet, crunchy-chewy hunger hack that's as refreshing as a cup of coffee.

The laddoos release natural nut oil over time. This is normal and proof that it is 100% natural.

16. Assorted Laddoo Box - 42 Dry-Fruit Laddoos in 6 Delicious Flavors

The product is available for just ₹694. Grab the deal now!

A box of six delicious healthy laddoos in the flavours

Vanilla & Chocolate Laddoos 70g - Dense flavours of natural cacao, paired with a crunch from the nuts. Mild hints of vanilla to leave a pleasant aftertaste. 

Hazelnut & Chocolate Laddoos 70g - Roasted hazelnuts combine seamlessly with the with the rich sweetness of cacao and dates.

Orange & Chocolate Laddoos 70g - Rich intense cacao pairs seamlessly with the freshness of oranges. Followed by warm notes of caramel and the nuttiness of roasted almonds.

Orange & Ginger Laddoos 70g - Roasted peanuts and cashews pared with intense chocolate, warm caramel, and hints of vanilla.

Coffee & Almond Laddoos 70g - Energy bar meets coffee in a delicious healthy laddoo.

Peanut & Chocolate Laddoos 70g - Intense chocolate pairs with roasted peanuts & cashews in this nutty sweet bomb. Like a healthy version of a Snickers Bar.

Total 6 packets containing 7 laddoos each. Net weight is 420 grams.

Product Details

✅ Good for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪
✅ No added sugar

🌴 100% Natural, Vegan and Gluten Free

🧂 No artificial flavours or Preservatives

The laddoos are 100% natural and they release natural nut oil over time. This is normal and proof that it is 100% natural.

17. Peanut Chocolate Laddoos - No Added Sugar | 100% Natural

The product is available for just ₹99. Grab the deal now!

Intense chocolate pairs with roasted peanuts & cashews in this nutty sweet bomb. Like a healthy version of a Snickers Bar.

Ingredients 

Dates, Peanuts, Cashews, Cacao, Vanilla Extract, Chia, Vanilla Extract & Sea Salt

Product Details

 🌴 100% Natural, Vegan & Gluten-Free - NO ADDED SUGAR

🧂 No artificial flavours or Preservatives

✅ Great for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪

The laddoos release natural nut oil over time. This is normal and proof that it is 100% natural.

18. Orange Chocolate Laddoos - No Added Sugar | 100% Natural

The product is available for just ₹99. Grab the deal now!

Rich intense chocolate pairs seamlessly with the freshness of oranges. Followed by warm notes of caramel and the nuttiness of roasted almonds.

Ingredients

Dates, Almonds, Coconut, Cacao, Vanilla Extract, Chia, Vanilla Extract, Orange & Sea Salt

Product Details

 🌴 100% Natural, Vegan & Gluten-Free - NO ADDED SUGAR

🧂 No artificial flavours or Preservatives

✅ Great for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪

The laddoos release natural nut oil over time. This is normal and proof that it is 100% natural.

19. Vanilla Chocolate Laddoos - No Added Sugar | 100% Natural

The product is available for just ₹149. Grab the deal now!

Rich creamy vanilla and smooth chocolate blend together with crunchy almonds, cashews and dates. The result – a soft and chewy laddoo perfect for satisfying your sweet cravings.

Ingredients

Dates, Almonds, Cashew, Coconut, Cacao, Chia Seeds, Vanilla Extract & Sea Salt.

Product Details

🌴 100% Natural, Vegan and Gluten Free - NO ADDED SUGAR
🧂 No artificial flavours or Preservatives

✅ Great for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪

The laddoos release natural nut oil over time. This is normal and proof that it is 100% natural.

20. Hazelnut Chocolate Laddoos - No Added Sugar | 100% Natural

The product is available for just ₹149. Grab the deal now!

Chocolate hugs hazelnut in a nutty dry-fruit laddoo. Satisfy your sweet cravings with this awesome, healthy treat. 

Ingredients - Dates, Hazelnuts, Almonds, Cacao, Vanilla Extract, Chia, Sea Salt

 🌴 100% Natural, Vegan & Gluten-Free - NO ADDED SUGAR

🧂 No artificial flavours or Preservatives

✅ Great for kids
✅ High Protein
✅ A healthy replacement for chocolates and sweets 🍫🍪

The laddoos release natural nut oil over time. This is normal and proof that it is 100% natural.

21. Seed Mix - Spiced Jaggery

The product is available for just ₹125. Grab the deal now!

Five seeds, one major flavour, and a host of other elements. In another universe, this would be the product of an European kitchen being served on a warm, white plate. But we’re bagging up this nutritious goodness and keeping it ready to be added to your everyday meals. 

Taste Profile

The earthy sweetness of the jaggery melds wonderfully with the spice from the cracked black pepper and ginger. Pair that with the nutty crunch from the seeds and your tongue won’t know what to feel!

No added sugar, preservatives or artificial flavours.

22. Premium Nut Mix - Jumbo Nuts & Raisins - Roasted & Spiced

The product is available for just ₹225. Grab the deal now!

Premium nuts sourced from all over the world come together in this lip-smacking mix. Roasted and lightly spiced using zesty Indian spices. 

Each element is roasted and seasoned using organic Indian spices so that each bite has the taste that we’ve worked so hard to develop.

Taste profile

A little savoury, a little sweet. A little crunchy a little chewy. A hint of pepper a tinge of chilly. Good health & great taste in every bite.

Product Details

Rich in proteins, antioxidants, calcium, zinc & fiber. A great anytime snack.

🚫 No added sugar
🌴 100% Natural, Vegan and Gluten Free
🧂 No artificial flavours or Preservatives

23. Better Trail Mix - Nut, Seeds & Raisins - Roasted & Spiced

The product is available for just ₹175. Grab the deal now!

A delicious combination of premium nuts, seeds & raisins. Roasted & seasoned with our secret spice mix. Good health and taste in every bite.

"A few bites a day provides you with plant proteins, essential minerals, vitamins & anti-oxidants."

Taste profile

 A little savoury, a little sweet. A little crunchy a little chewy. A hint of pepper a tinge of chilly. Good health & great taste in every bite.

Product Details

🚫 No added sugar
🌴 100% Natural, Vegan and Gluten Free
🧂 No artificial flavours or Preservatives

24. Sweet Crunchy Nut Mix

The product is available for just ₹149. Grab the deal now!

A lip-smacking combination of Premium Californian Almonds, Turkish Dried Dates & fresh coconuts. Hand-chopped & roasted using traditional Indian methods.

"Refreshed & energized" is how most people feel after eating this delectable, guilt-free snack.

Taste profile

 Crunchy and fresh at the first bite with a sweet, nutty aftertaste.

Product Details

🚫 No added sugar
🌴 100% Natural, Vegan and Gluten Free
🧂 No artificial flavours or Preservatives

Conclusion

Shark Tank India is a great chance to showcase your business and get investment, so it is essential to understand the show, the sharks, and how to apply.

But Wait!!! If you have read this article, you are a business enthusiast and a Shark Tank fan, so why not take this information to the next level? Stay tuned because every single detail of this show will be updated for you only on our website, SharkTankSeason.com. And Good Luck!