Born Good Faced Tough Questions on Shark Tank India Season 4 and Left Without Funding

Born Good, a Hosur based brand, appeared on Shark Tank India Season 4, seeking an investment of ₹ 70 Lakhs for 1% Equity, valuing the company at ₹ 70 Crore.

A range of lab-tested, USDA certified and plant-based eco friendly home cleaning products to help you, your clothes and the environment. Born Good products are rooted in biodegradable ingredients that solve unique laundry needs while caring for our planet.

The Born Good pitch failed to impress the sharks, as they raised concerns about its business viability, scalability, and long-term sustainability. Despite the founders' efforts to justify their business model and growth potential, they were unable to convince the investors. As a result, the startup left the Shark Tank India Season 4 stage without securing a deal or funding.

Here are the range of product(s) that Born Good offers:

1. Ultimate Festive Cleaning Kit

The product is regularly priced at ₹1494 but is now available for just ₹1046. Grab the deal now!

Why use Born Good’s Glass & Multi-surface Cleaner?

Our Glass & Multi-surface Cleaner is your go-to solution for achieving a spotless shine on various surfaces. Formulated with natural and hypoallergenic ingredients, it effectively cleans glass, metal, and other surfaces without leaving any streaks or residue behind. Safe for use around babies and pets, this cleaner utilizes powerful neem and tulsi extracts to kill 99.99% of harmful bacteria and odour-causing germs. Enjoy peace of mind as you clean, knowing that your surfaces are hygienic and safe for your family.

Why use Born Good’s Disinfectant Floor Cleaner?

The plant-based disinfectant floor cleaner is formulated to remove stains, kill bacteria, and deactivate germs without leaving sticky residue behind. Made with non-toxic ingredients, it is USDA-certified and safe for babies and pets. The refreshing fragrance and powerful formula ensure that your floors are not only squeaky clean but also safe for your family to walk, run, and lounge on.

Why use Born Good’s Air Freshener (Car & Closet)?

Our Air Freshener is designed to keep your car and closet smelling fresh and inviting. Infused with natural fragrances, it neutralizes unpleasant odours while providing a refreshing scent that enhances your environment. Easy to use and safe for all spaces, this air freshener is perfect for maintaining a pleasant atmosphere at home or on the go.

Why use Born Good’s Cockroach Repellant Spray?

Born Good’s Cockroach Repellant Spray is a safe and natural way to keep cockroaches at bay. Made with plant-based ingredients, it is free from harmful chemicals and toxins. This eco-friendly spray effectively repels cockroaches without harming them or your family. Perfect for kitchens and living spaces, it provides a worry-free solution to pest control, ensuring a clean and comfortable home.

Why use Born Good’s Toilet Bowl Cleaner?

Our Toilet Bowl Cleaner is designed to keep your toilets clean, germ-free, and smelling fresh with every flush. The plant-based formula effectively removes stains and deactivates germs, making it a safe choice for your home. With two 500ml bottles included, you can ensure that your bathrooms remain hygienic and inviting for family and guests alike.

2. Safe Family Cleaning Essentials

The product is regularly priced at ₹997 but is now available for just ₹698. Grab the deal now!

Why use Born Good’s Handwash Kit (Mystical Oudh)?

Our Mystical Oudh handwash kit is the perfect blend of luxury and care. Formulated with plant-based ingredients, it is tough on germs yet gentle on your skin. The soothing and rich fragrance of oudh leaves your hands soft, nourished, and fragrant after every wash. Ideal for frequent use, its pH-balanced formula ensures that your skin remains hydrated and free from harsh chemicals.

Why use Born Good’s Disinfectant Floor Cleaner?

The plant-based disinfectant floor cleaner is formulated to remove stains, kill bacteria, and deactivate germs without leaving sticky residue behind. Made with non-toxic ingredients, it is USDA-certified and safe for babies and pets. The refreshing fragrance and powerful formula ensure that your floors are not only squeaky clean but also safe for your family to walk, run, and lounge on.

Why use Born Good’s Ant Repellant Spray?

Born Good’s Ant Repellant Spray is a safe and natural way to keep ants at bay. Made with neem, cedarwood, and lemongrass essential oils, it is free from harmful chemicals, pesticides, and toxins. Perfect for homes surrounded by greenery, it repels ants naturally without harming them. The plant-based formula is easy to use, baby-safe, pet-safe, and gentle on your home, allowing you to maintain a clean and pest-free space.

3. Ultimate Home Cleaning Bundle

The product is regularly priced at ₹2334 but is now available for just ₹1634. Grab the deal now!

Why use Born Good’s Gentle Foaming Hand Wash (Mystical Arabian Oudh)?

Infused with the luxurious scent of Arabian Oudh, this handwash not only cleans but provides a sensory escape with every use. Made with coconut and castor oil extracts, it deeply moisturizes, leaving your hands soft, odour-free, and gently fragranced. USDA Certified and 99% BioBased, this handwash is designed for sensitive skin and comes in a reusable aluminum bottle to minimize waste.

Why use Born Good’s Concentrated Laundry Detergent?

Our concentrated laundry detergent is packed with powerful plant-based ingredients that effectively remove stains and keep your garments fresh. Its concentrated formula means you can use less while saving water and energy. Suitable for front-load, top-load machines, and handwashing, this detergent delivers superior cleaning without harming sensitive skin or the environment.

Why use Born Good’s Tap & Shower Cleaner?

Say goodbye to hard water stains and soap scum with our plant-powered tap and shower cleaner. This effective cleaner removes limescale and grime while protecting metal surfaces, leaving your bathroom fixtures sparkling clean and residue-free.

Why use Born Good’s Toilet Bowl Cleaner?

This eco-friendly toilet bowl cleaner disinfects, removes stains, and deodorizes, leaving your toilet hygienically clean. It is a plant-based formula that acts efficiently, but without toxic chemicals, making it safe for both your home and the environment.

Why use Born Good’s Glass & Multi-surface Cleaner?

Achieve an instant sparkle on glass, metal, and multi-surfaces with our plant-based glass cleaner. It removes dust, dirt, and bacteria while leaving no streaks or residue. This cleaner is safe for sensitive skin, children, and pets, thanks to its hypoallergenic formula infused with neem and tulsi extracts.

4. Wardrobe Essentials

The product is regularly priced at ₹498 but is now available for just ₹349. Grab the deal now!

Why use Born Good’s Cockroach Repellent Spray?

Born Good's Cockroach Repellent Spray provides an effective and safe solution for maintaining a cockroach-free home. Crafted with a blend of neem, cedarwood, and lemongrass essential oils, this cruelty-free spray repels cockroaches naturally without the use of harmful chemicals, pesticides, or toxins. Its user-friendly design allows for easy application, ensuring the solution reaches every corner of your home while keeping your hands clean. Ideal for families with pets and children, this eco-conscious repellent promotes a healthier living space.

Why use Born Good’s Air Freshener (Closet & Car)?

Transform your small spaces with Born Good's Air Freshener, designed specifically for closets and cars. Infused with spicy citrus notes, pepper, and woody musk, this air freshener uplifts and revitalizes musty and stale odors. The convenient design features a string for easy placement, ensuring your closets and cars smell fresh for up to 9 days. Perfect for creating a welcoming atmosphere, this air freshener comes as a set of 3, providing lasting fragrance wherever needed.

5. Bathroom Cleaning Essentials

The product is regularly priced at ₹837 but is now available for just ₹586. Grab the deal now!

Why use Born Good’s Tap and Shower Cleaner Kit?

Born Good’s concentrated Tap and Shower Cleaner is designed to tackle tough mineral deposits, water stains, and soap residue without the harmful effects of ordinary cleaners. With only 40% water content, it not only reduces your carbon footprint but also ensures you get more cleaning power per bottle. The plant-based ingredients derived from coconut and sugarcane are gentle on the skin and environmentally friendly, ensuring a worry-free cleaning experience for your home.

Why use Born Good’s Toilet Bowl Cleaner?

The Toilet Bowl Cleaner is a game-changer in bathroom hygiene. Formulated without toxic fumes or corrosive chemicals, this BioBased product is safe for you and your home. It effectively eliminates bacteria, removes skid marks, and prevents yellowing, all while maintaining a neutral pH level to protect sensitive skin. The refreshing floral scent of lilies brings a pleasant aroma to your bathroom, making cleaning a delightful task rather than a chore.

6. Fresh Home Collection

The product is regularly priced at ₹508 but is now available for just ₹356. Grab the deal now!

Why use Born Good’s Disinfectant Floor Cleaner?

Our plant-based Disinfectant Floor Cleaner not only removes stains but also kills bacteria and deactivates germs, ensuring your floors are spotless without leaving behind any sticky residue. This USDA Certified product, containing 78% Bio-based content, is free from toxic chemicals, making it safe for babies, pets, and sensitive skin. Experience the refreshing scent of an apple orchard while knowing your home is a safe environment for your loved ones.

Why use Born Good’s Glass & Multi-surface Cleaner?

With Born Good’s Glass & Multi-surface Cleaner, you’ll achieve an instant sparkle on all surfaces. Perfect for glass, metal, tabletops, countertops, and more, it effectively removes dirt and dust without leaving any residue. This hypoallergenic formula, enriched with neem and tulsi extracts, kills 99.99% of harmful bacteria while being safe for children and pets. Just spray and wipe with a soft cloth for a streak-free shine.

7. Home Hygiene Essentials Bundle

The product is regularly priced at ₹1016 but is now available for just ₹711. Grab the deal now!

Why use Born Good's Fragrance Laundry Detergent? 

Our Fragrance Laundry Detergent is designed to provide superior cleaning power, with its enchanting Japanese Cypress scent. Made with 72% Bio-based ingredients, this detergent effectively removes stains while keeping your clothes smelling fresh. Suitable for all types of washing machines and hand washing, it delivers a deep clean without harsh chemicals, making it a safe choice for sensitive skin and baby clothes.

Why use Born Good's Disinfectant Floor Cleaner?

This plant-based Disinfectant Floor Cleaner is a game-changer for maintaining a clean home. With 78% Bio-based content, it effectively removes stains, kills 99.99% of bacteria, and leaves no sticky residue. Safe for infants, toddlers, and pets, this cleaner uses powerful natural ingredients to ensure a worry-free environment. The uplifting scent of an apple orchard fills your space leaves your floors smelling fresh and clean.

Why use Born Good's Dishwash Gel?

 Born Good's Dishwash Gel combines toughness on grease with gentleness on your hands. This USDA Certified BioBased product, containing 73% organic carbon, is tough on stuck-on food and grease while being free from toxic chemicals. Its invigorating citrus fragrance brings a refreshing scent to your kitchen, while its concentrated formula saves water without sacrificing cleaning power. Say goodbye to chemical irritation and hello to squeaky clean dishes with Born Good's Dishwash Gel.

8. ALL-IN-ONE Laundry Bundle

The product is regularly priced at ₹1457 but is now available for just ₹1020. Grab the deal now!

Why use Born Good's Concentrated Laundry Detergent?

Our concentrated laundry detergent is an eco-conscious choice, designed to save water, space, and reduce your carbon footprint. Requiring just 10ml per load, it’s more economical than regular detergents, using less product while delivering powerful results. Packed with plant-based ingredients, it deep cleans, removes tough stains, and keeps your garments fresh with a subtle Brazilian Rosewood fragrance—floral, woody nutmeg, and spiced vetiver. Suitable for front-load, top-load machines, and hand washing, it provides a premium laundry experience while saving over 80% of water.

Why use Born Good's Fabric Stain Remover?

Our fabric stain remover is the perfect pre-wash treatment for fresh stains (less than 30 days old). With 4 bio-enzymes and coconut-based surfactants, it effectively removes more than 25 tough stains like oil, blood, coffee, red wine, and more. It works on all washable fabrics including whites and colours, preserving their vibrancy while eliminating malodours. Suitable for clothing, linen, carpets, and even cloth diapers, it adds a mild, pleasing aroma to your garments, leaving them fresh and spotless.

Why use Born Good's Whitener Tablets?

These whitener tablets use plant-based citric acid and OxyBoost technology to restore the brightness of your whites, towels, and linens. They effectively tackle yellow and grey stains, bringing back the lustre to your fabrics. Simply pop a tablet in the washing machine along with your detergent for maximum whitening results. Ideal for keeping your whites looking new and fresh after every wash.

9. Gentle foaming hand wash - Diwali gift edition

The product is regularly priced at ₹1347 but is now available for just ₹897. Grab the deal now!

Introducing the luxurious aromatherapy of Born Good’s Gentle Foaming Hand Wash. Infused with carefully selected essential oils, this exquisite range transforms every hand wash into a moment of indulgence, making it the perfect gift to express your love and care during the festive season. 

The gifting kit contains a reusable aluminium forever bottle and a set of concentrated refills (lasting 90 days), ensuring a sustainable choice that’s also gentle on sensitive skin. Our 99% BioBased formulation, made with plant-based ingredients like coconut oil extracts, provides a cleansing experience that leaves hands feeling fresh, deeply moisturized, and beautifully fragrant.

Choose from our thoughtfully curated sets to match your gifting needs:

Set of 3 (3 individual gifts): Perfect for sharing with three close friends or family members, spreading the love and warmth of the season.

Set of 5 (5 individual gifts): Ideal for those looking to delight a larger circle, whether it's for a festive gathering or as thoughtful treats for co-workers.

Set of 10 (10 individual gifts): The ultimate way to spread joy—perfect for community events, celebrations, or simply to ensure everyone in your life experiences a touch of luxury.

Share the joy of giving this Diwali with a gift that truly embodies love, care, and elegance!

10. Toilet bowl cleaner concentrate

The product is regularly priced at ₹319 but is now available for just ₹223. Grab the deal now!

Formulated to keep you and your home safe from toxic fumes and corrosive chemicals, this concentrated BioBased toilet cleaning liquid doesn’t require you to run for cover once applied. It combines scientifically-proven natural ingredients in a concentrated form that saves on 80% packaging and is easy on your pocket!

Born Good’s toilet bowl cleaner contains powerful disinfectants that kill 99% bacteria while its anti-scaling properties remove skid-marks and prevent yellowing. The strong plant-based formula of this toilet bowl cleaner dissolves dirt and grime, and removes scaling and skid marks, without releasing toxic fumes or skin irritants. Its neutral pH level ensures it remains non-corrosive and suitable for sensitive skin.

This USDA Certified BioBased Product contains 89% BioBased content which is much higher than traditional toilet bowl cleaners.

It is infused with an uplifting arctic air fragrance that is floral, cool and earthy.

How to use our Toilet Bowl Cleaner Concentrate
Empty the contents of the refill into the forever bottle, top it up with water till the mark, and let the foam settle.
For toilet bowls: squirt directly along the edges of the bowl and under the seat rim. Lather using a brush and leave on for 15-30 minutes. Flush to rinse.
For toilet floor tiles and sinks: Squirt directly on stains or on a sponge and wipe clean. Rinse with water.

Caution

*Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes.

Conclusion

Shark Tank India is a great chance to showcase your business and get investment, so it is essential to understand the show, the sharks, and how to apply.

But Wait!!! If you have read this article, you are a business enthusiast and a Shark Tank fan, so why not take this information to the next level? Stay tuned because every single detail of this show will be updated for you only on our website, SharkTankSeason.com. And Good Luck!