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You Go Natural

You Go Natural

You Go Natural makes stylish turbans and hair accessories that protect hair and make haircare more accessible.

Investment Details

    Season: Shark Tank USA Season 14

    Original Ask: $400,000 for 5% Equity

    Got Investment: Yes

    Deal: $400,000 for 10% + $3 per unit sold

    Investment By: Mark Cuban

  • Website: Visit You Go Natural Website
  • Pitch: Watch You Go Natural Shark Tank Pitch

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Explore Shark Tank USA Season 14 Companies

Influncers in the Wild - The Game

Influncers in the Wild - The Game

Influencers in the Wild is a modern twist on the classic board game, styled after the viral instagram account of the same name. The game is irreverent and pokes fun at the attention obsessed society we've all morphed into. With challenges, questions, rewards, and penalties (all based on experiences an influencer might have) there is more than enough fun and engagement to go around.

Raised: No Deal

Noshi

Noshi

Noshi makes kids' food products that are designed to be used by the kids themselves. Our launch product was organic Food Paint™ - tubes of different-colored organic fruit puree that kids can use to paint pictures on their food and then eat (goes great on pancakes and waffles!).

Raised: $250,000 for 25%

Tones of Melanin

Tones of Melanin

Tones of Melanin's mission is to design apparel that represents Historically Black Colleges and Universities. Through Tones of Melanin we hope to inspire the next generation to attend HBCUs.

Raised: $300,000 for 12%

See The Way I See

See The Way I See

SEE THE WAY I SEE is a brand raising awareness for mental health, and providing a supportive community where everyone feels seen and heard. While also reassuring others that they're not alone through their signature, reassuring reminders on the sleeves of sweatshirts.

Raised: No Deal

Tucky

Tucky

Tucky is the ultimate solution for getting the tucked in look without the bulk or turning any top into a crop! Made with thick, luxurious jacquard elastic and lined with silicone strips for extra grip, the patent pending Tucky transforms now only how your clothes look on you, but how you look at your closet.

Raised: $70,000 for 39%

Nature's Wild Berry

Nature's Wild Berry

Nature's Wild Berry is the secret to transforming sour, tart, and acidic flavors into sweet sensations! Experience freeze-dried miracle berries with unparalleled freshness and potency. Elevate your culinary adventures and make healthy foods irresistible!

Raised: $80,000 for 15% + $3 per unit royalty

EyeWris

EyeWris

EyeWris reading glasses wrap securely around the wrist so that they are always within reach. It takes one hand, one motion, and one second to change your glasses from wrist-wear to eyewear.

Raised: $125,000 for 20%

Tia Lupita Foods

Tia Lupita Foods

Tia Lupita® Foods is a better for you Mexican inspired food brand that uses clean simple ingredients in all of our products and we are the first brand to introduce cactus or nopales as an alternative functional sustainable ingredient in our line of grain-free tortilla chips and tortillas.

Raised: $500,000 for 5% as a line of credit

KENT

KENT

Womens underwear that feels good and not bad for the environment. Made using only organic, toxin free PRIMA cotton from Peru and compostable elastic material.

Raised: $200,000 for 15%

Play Maysie

Play Maysie

Screen-free play, sustainably made: Play Maysie's portable dollhouses create quality play on the go and less mess at home! Founded by a single adoptive mom, each purchase supports their donation of cases to youth entering foster care.

Raised: $150,000 for 20% with a $7 royalty

Oogiebear

Oogiebear

A tool that safely allows parents to pick their babies' noses while allowing them to breathe freely

Raised: $400,000 for 10%, $200,000 line of credit. If they don't get them to $400 million in sales in the next two years, they will give half the equity back.

Dapper Boi

Dapper Boi

Dapper Boi is a genderless, everyday, online clothing line made to fit a variety of body types and sizes. They are proud to make people feel comfortable and confident in their own skin by offering quality, stylish clothes with a unique fit.

Raised: No Deal